Wireless Mouse

Shoppers searched for this 43.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74.3M a year.

Searches, last 12 months

43.1M

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

5.7%

Market size, estimated

$74.3Ma year

Peak month

February1.2× the quietest month

Top search term

mouse9.3M searches a year

Listings sell for $30.25 on average, from $5.80 to $176.21. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $30.25 that is $1.2M to $1.5M a year per listing.

Average price

$30.25inside the $15 to $100 sweet spot

Price range

$5.80–$176.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$1.2M–$1.5M

Returns

2.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Keyboards, Mice & Accessories. It carries 19,007 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Keyboards, Mice & Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

19,007per listing

Listings tracked

57

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

47 months