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54

wireless keyboard for mac

Worth a look

Shows a sweet-spot price point ($41.64 avg), but soft demand (-8.9% this quarter) keeps it on the watch list.

Market size 65Growth 21Conversion 47Competition 78Returns 49Price range 79Avg price 95Brand share 39Review moat 24Quality gap 63

Avg price

Incredible$41.64

avg listing price — sweet spot $15–$100

Price range

Great$17.58–$120.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Market size

Good$627K

$627K/yr · 403K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,236.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wireless keyboard for mac is a $627K/yr Amazon United States market (403K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wireless keyboard for mac market data

Units sold / yr
13K–15K
avg 100–250/product
Revenue / yr
$521K–$625K
units × avg price
Conversion rate
3.7%
Avg BSR
#112
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
5.0%
Avg brand age
36 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

81

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

14%

  • OMOTON25%
  • Macally24%
  • Logitech16%
  • Apple11%
  • seenda7%
  • ProtoArc5%
  • Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.3×

Top wireless keyboard for mac search terms

  • wireless keyboard for mac98K/yr
  • bluetooth keyboard for mac54K/yr
  • mac compatible keyboard37K/yr
  • macally keyboard28K/yr
  • wireless keyboard mac31K/yr
  • bluetooth keyboard mac23K/yr
  • wireless keyboard for macbook10K/yr
  • wireless keyboard for macbook air15K/yr
  • keyboard compatible with mac12K/yr
  • bluetooth keyboard for macbook9K/yr
All search terms

Top wireless keyboard for mac products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$19K6%$38K9%$56K12%$75K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wireless keyboard for mac

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Great value”

Quality-Overall11%

“Amazing quality”

Connectivity-Overall9%

“Easy connection”

Touch/Button Controls8%

“Great touch”

Assembly/Installation5%

“No hassle to install”

Ease Of Use5%

“Easy use”

Design-Overall5%

“Sleek design”

Compatibility-Overall4%

“Excellent compatibility”

Advertised Vs Actual Product4%

“Exactly what I expected”

Color4%

“Cute color”

What buyers complain about

Durability16%

“Bad durability”

Connectivity-Overall12%

“Bluetooth Issues”

Functionality-Overall9%

“doesn't function as described”

Quality-Overall8%

“after dealing with inconsistent quality”

Touch/Button Controls7%

“The keys get stuck very easily”

Size-Overall3%

“just really wide”

Charging3%

“then it just stopped charging”

Noise Level3%

“noisy”

Value For Money3%

“feels more expensive than it is”

Compatibility-Overall2%

“Not compatible”

Top return reasons

Connectivity-Overall19%
Functionality-Overall16%
Compatibility-Overall16%
Size-Overall15%
Touch/Button Controls4%
Value For Money4%
Advertised Vs Actual Product3%
Defective Material/Parts3%
Noise Level2%
Quality-Overall2%

Common questions

Is wireless keyboard for mac profitable to sell on Amazon United States?
The niche generates $627K/yr across 42 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the wireless keyboard for mac niche?
13 brands and 81 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in wireless keyboard for mac?
Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 3.1%.
When does demand for wireless keyboard for mac peak?
Demand peaks in Jun–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the wireless keyboard for mac niche?
Listings span $17.58–$120.25; the average listing price is $41.64 (sweet spot $15–$100). The average incumbent carries 6,237 reviews — the moat a new listing must climb.