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Wireless Keyboard for Mac

Maybe

Products sell for $41.64 on average, inside the sweet spot. But demand is soft, at -8.9% this quarter, so Wireless Keyboard for Mac is a Maybe.

Flapen Score
54
54 / 100Top 11% of 8,347 Electronics niches · +11 vs the category median of 43
Market size
$627K/yr403K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
37%top-5 click share · 13 brands · 81 sellers

Flapen Score

Wireless Keyboard for Mac against its category

The dotted line is the Electronics average. Past it, Wireless Keyboard for Mac is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Wireless Keyboard for Mac market on Amazon at a glance

Shoppers on Amazon United States searched for Wireless Keyboard for Mac 403K times last year and spent an estimated $627K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $627K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
3.7%
Market size, estimated
$627Ka year
Peak month
December4.3× the quietest month
Top search term
wireless keyboard for mac98K searches a year

02 · Price

A sale here is worth $41.64.

Listings sell for $41.64 on average, from $17.58 to $120.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $41.64 that is $4K to $10K a year per listing.

Average price
$41.64inside the $15 to $100 sweet spot
Price range
$17.58–$120.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #112 within Keyboards, Mice & Accessories. It carries 6,237 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#112in Keyboards, Mice & Accessories
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,237per listing
Listings tracked
42

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wireless Keyboard for Mac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

81

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

14%

  • Brand 125%
  • Brand 224%
  • Brand 316%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 14%)

Demand

Wireless Keyboard for Mac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Wireless Keyboard for Mac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless keyboard for mac98K/yr
  • bluetooth keyboard for mac54K/yr
  • mac compatible keyboard37K/yr
  • macally keyboard28K/yr
  • wireless keyboard mac31K/yr
  • bluetooth keyboard mac23K/yr
  • wireless keyboard for macbook10K/yr
  • wireless keyboard for macbook air15K/yr
  • keyboard compatible with mac12K/yr
  • bluetooth keyboard for macbook9K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Keyboard for Mac

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
3.1%of orders come back
“Bad durability”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Wireless Keyboard for Mac questions

Answered from the same tracked data.