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Wireless Home Security System

Fail

Buyers convert on only 0.4% of searches, so Wireless Home Security System is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$82K/yr93K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
27%top-5 click share · 31 brands · 56 sellers

Flapen Score

Wireless Home Security System against its category

The dotted line is the Electronics average. Past it, Wireless Home Security System is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wireless Home Security System market on Amazon at a glance

Shoppers on Amazon United States searched for Wireless Home Security System 93K times last year and spent an estimated $82K. The top 5 brands take 56% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
0.4%
Market size, estimated
$82Ka year
Peak month
August2.4× the quietest month
Top search term
wireless security system28K searches a year

02 · Price

A sale here is worth $222.03.

Listings sell for $222.03 on average, from $50.23 to $586.30. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $222.03 that is $0 to $22K a year per listing.

Average price
$222.03above the $15 to $100 sweet spot
Price range
$50.23–$586.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #223 within Video Surveillance. It carries 1,626 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#223in Video Surveillance
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,626per listing
Listings tracked
70

04 · Newcomers

21 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
21Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wireless Home Security System products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

56

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

27%

Top 20: 65%

Open market

39%

  • Brand 123%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Wireless Home Security System search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.4×

Search terms

Top Wireless Home Security System search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wireless security system28K/yr
  • wireless home security system21K/yr
  • security system wireless11K/yr
  • wireless cameras for business8K/yr
  • home security system wireless10K/yr
  • wifi camera system7K/yr
  • camera system wireless4K/yr
  • security cameras wireless outdoor system4K/yr

Reviews and returns

What reviews say buyers love and hate about Wireless Home Security System

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Connectivity-Overall”
5.8%of orders come back
“unreliable connection”
A buyer, on “Connectivity-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wireless Home Security System questions

Answered from the same tracked data.