wireless floodlight camera
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$100.37avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.93avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Price range
Okay$30.40–$216.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, wireless floodlight camera is a $23K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wireless floodlight camera market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $50K–$75K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.1%
- Avg brand age
- 25 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
59
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
23%
- WYZE16%
- Tapo16%
- REOLINK15%
- Arlo12%
- eufy Security10%
- ARCCTV8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.6×
Top wireless floodlight camera search terms
- wireless floodlight camera17K/yr
- flood light camera outdoor wireless8K/yr
- wireless floodlight camera outdoor4K/yr
- wireless cameras with flood lights for home security outdoor5K/yr
- outside security cameras with motion sensor flood lights3K/yr
- floodlight camera wireless outdoor2K/yr
Top wireless floodlight camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tapo 2K Outdoor Pan/Tilt Wireless Floodlight Security Camera - Battery Power with Solar 360 AI Motion Tracking Person/Vehicle Detection Subscription-Free Local Storage or Optional Cloud C615F KIT
Tapo$85.384.4★367 rev
WYZE Floodlight Camera v2 Security Camera Outdoor 2K HD with Color Night Vision 2800-Lumen LEDs 160 Wide View 105dB Siren Works with Alexa & Google Assistant Wired Free Expert Support
WYZE$76.804.3★2,889 rev
REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66
REOLINK$96.374.2★259 rev
Floodlight Security Camera Wireless Outdoor 2K No Wiring - Arlo Pro 3 Rechargeable Battery WiFi Up to 3000 Lumens LED Person & Vehicle Recognition Package Detection Color Night Vision White
Arlo$147.964.2★5,109 rev
ARCCTV Floodlight Camera with Solar Panel 4MP Battery Powered Security Cameras for Home Security 2 Way Audio PIR Motion Sensor 2.4G/5G Dual Band WiFi SD/Cloud Storage(2 Pack)
ARCCTV$73.884.2★72 rev
Newest
by launch date
Onforu Solar Flood Light Camera 2K Wireless Outdoor Floodlight Security Cam with USB-C Rechargeable Motion Detection Color Night Vision 2.4GHz WiFi Siren 24/7 Recording Works with Alexa IP65
Onforu$105.2427 rev
gdend Floodlight Camera Wired 3K UHD Outdoor Security Camera with 2200-Lumen Motion-Activated Lights Color Night Vision 105dB Siren IP65 Waterproof Works w/Alexa 2-Way Audio
gdend$61.1541 rev
PTZ Security Camera with Floodlight 360 Auto Tracking 1080P 2500 Lumens Color Night Vision Weatherproof 90dB Siren Includes 64GB TF Card & Plug-in Adapter
Generic$38.004 rev
REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66
REOLINK$96.37259 rev
Onforu 2K Hardwired Floodlight Camera 3500LM Motion Activated Outdoor Security Camera 5G/2.4G WiFi Color Night Vision | 2-Way Audio | Siren | 24/7 Recording | IP65 Weatherproof | Works with Alexa
Onforu$77.2685 rev
Trending
90-day click momentumOnforu Solar Flood Light Camera 2K Wireless Outdoor Floodlight Security Cam with USB-C Rechargeable Motion Detection Color Night Vision 2.4GHz WiFi Siren 24/7 Recording Works with Alexa IP65
Onforu$105.244.3★
PTZ Security Camera with Floodlight 360 Auto Tracking 1080P 2500 Lumens Color Night Vision Weatherproof 90dB Siren Includes 64GB TF Card & Plug-in Adapter
Generic$38.003.5★
2 PackSecurity Cameras Wireless Outdoor Color Night Vision Even in the Dark Crime Prevention with AI Motion Detection & Spotlight Siren Alarm 2-Way Audio Battery Powered Camera for Home Security
aidowocam$58.024.3★
gdend Floodlight Camera Wired 3K UHD Outdoor Security Camera with 2200-Lumen Motion-Activated Lights Color Night Vision 105dB Siren IP65 Waterproof Works w/Alexa 2-Way Audio
gdend$61.154.2★
winees Floodlight Camera 2K HD Dual-Lens Outdoor Security Camera 180 Degree Panoramic Motion Detection 3000 Lumens Color Night Vision 110dB Siren 2-Way Audio (White)
winees$137.584.8★
What buyers say about wireless floodlight camera
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Easy set up”
“Great Deal”
“Good picture”
“Bright lights”
“Great Security Option”
“Quality video”
“App works great”
“Night vision is clear”
“reliable motion detection”
What buyers complain about
“Will not stay connected”
“Never worked properly”
“App is a little difficult to use”
“Garbage”
“Motion detection does NOT work”
“durability is lacking”
“Cant get the camera to work”
“was not compatible”
“these aren't cheap”
“it stopped charging”
Top return reasons
Common questions
- Is wireless floodlight camera profitable to sell on Amazon United States?
- The niche generates $23K/yr across 29 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the wireless floodlight camera niche?
- 18 brands and 59 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in wireless floodlight camera?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Software/Application. The return rate is 5.5% — above our launch gate.
- When does demand for wireless floodlight camera peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the wireless floodlight camera niche?
- Listings span $30.40–$216.82; the average listing price is $100.37 (sweet spot $15–$100). The average incumbent carries 1,262 reviews — the moat a new listing must climb.