Is wireless bluetooth keyboard profitable to sell on Amazon United States?

The niche generates $303K/yr across 45 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the wireless bluetooth keyboard niche?

16 brands and 100 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in wireless bluetooth keyboard?

Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 3.2%.

When does demand for wireless bluetooth keyboard peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the wireless bluetooth keyboard niche?

Listings span $8.19–$120.25; the average listing price is $30.86 (sweet spot $15–$100). The average incumbent carries 6,599 reviews — the moat a new listing must climb.

wireless bluetooth keyboard

Worth a look

Shows a sweet-spot price point ($30.86 avg), but soft demand (-19.7% this quarter) keeps it on the watch list.

Avg price

Incredible$30.86

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$8.19–$120.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$303K

$303K/yr · 371K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,599.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wireless bluetooth keyboard is a $303K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wireless bluetooth keyboard market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $309K–$386K; units × avg price
Conversion rate: 2.6%
Avg BSR: #178
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

100

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

31%

Top 20: 69%

Open market

19%

Logitech34%
iClever17%
Arteck13%
TECKNET8%
AULA6%
seenda4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top wireless bluetooth keyboard search terms

wireless bluetooth keyboard71K/yr -19.7%2.2% conv.
teclado bluetooth40K/yr -13.2%0.5% conv.
bluetooth wireless keyboard34K/yr -23.9%2.2% conv.
wireless keyboard bluetooth36K/yr -35.8%3.5% conv.
iclever keyboard25K/yr -11.6%3.6% conv.
wireless keyboard rechargeable27K/yr -25.1%2.0% conv.
bluetooth keyboard with number pad27K/yr -21.2%2.1% conv.
bluetooth keyboard for laptop18K/yr -7.8%2.4% conv.
full size bluetooth keyboard15K/yr -13.0%2.0% conv.
black keyboard wireless12K/yr -27.9%0.6% conv.

All search terms

Top wireless bluetooth keyboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite

Logitech$20.754.3★579 rev

Arteck HB192 Universal Bluetooth Keyboard Multi-Device Stainless Steel Full Size Wireless Keyboard for Windows iOS Android Computer Desktop Laptop Surface Tablet Smartphone Rechargeable Battery

Arteck$28.844.3★5,474 rev

AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink

AULA$32.944.3★1,854 rev

Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black

Logitech$24.074.5★109,697 rev

Soueto Wireless Keyboard with 7-Color RGB Backlit Full-Size Computer Keyboard with Phone Tablet Holder 2.4G Rechargeable Gaming Keyboard with Light Up Keys Compatible with Mac Windows (Black)

Soueto$21.064.4★1,410 rev

Newest

by launch date

iClever BK10 SE Bluetooth Keyboard for Mac Multi-Device Slim Wireless Keyboard with Numeric Keypad Standard Full-Size Keys USB-C Rechargeable Compatible with iPad Windows iOS Android

iClever$33.7547 rev

3mo ago

seenda Bluetooth Wireless Keyboard Wireless Ergonomic Keyboard with Wrist Rest Multi-Device Bluetooth Keyboard with Number Pad Full-Size Keyboard for Laptop/MacBook/Mac/Windows Black

seenda$22.26108 rev

4mo ago

TECKNET Wireless Keyboard Bluetooth & 2.4G USB Up to 4-Device Connection USB C Rechargeable Battery Quiet Typing Compact Layout 7 Ergonomic Tilt Compatible with Windows/Android/iOS Black

TECKNET$20.47554 rev

6mo ago

Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite

Logitech$20.75579 rev

1y ago

Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite

Logitech$23.741,100 rev

1y ago

What buyers say about wireless bluetooth keyboard

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“Not expensive”

Quality-Overall11%

“the build quality is excellent”

Connectivity-Overall8%

“Connects easily”

Touch/Button Controls8%

“The buttons feel good”

Ease Of Use6%

“Comfortable To Use”

Advertised Vs Actual Product5%

“Look like the image”

Assembly/Installation5%

“Easy to Set Up”

Color5%

“Cute color”

Design-Overall4%

“Good design”

Battery Life3%

“Battery lasts”

What buyers complain about

Durability14%

“Didnt last”

Connectivity-Overall11%

“Connection issues”

Functionality-Overall10%

“Never worked”

Quality-Overall8%

“Bad quality”

Touch/Button Controls7%

“buttons are sticky”

Size-Overall4%

“It's small”

Charging3%

“Not rechargeable”

Value For Money2%

“Feels way more expensive”

Noise Level2%

“noisy”

Compatibility-Overall2%

“wouldn't pair”

Top return reasons

Connectivity-Overall18%

Functionality-Overall17%

Size-Overall15%

Compatibility-Overall14%

Touch/Button Controls4%

Value For Money4%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Quality-Overall2%