Wired Earbuds

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

6.8%

Market size, estimated

$5.4Ma year

Peak month

July2.6× the quietest month

Top search term

wired earbuds3.0M searches a year

Listings sell for $12.02 on average, from $8.02 to $19.86. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $12.02 that is $120K to $150K a year per listing.

Average price

$12.02under the $15 to $100 sweet spot

Price range

$8.02–$19.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$120K–$150K

Returns

1.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Headphones & Earbuds. It carries 15,714 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#95in Headphones & Earbuds

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

15,714per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months