Wired Bluetooth Earbuds

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

3.3%

Market size, estimated

$6.5Ma year

Peak month

July7.9× the quietest month

Top search term

sony earbuds952K searches a year

Listings sell for $106.10 on average, from $9.10 to $298.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $106.10 that is $212K to $265K a year per listing.

Average price

$106.10above the $15 to $100 sweet spot

Price range

$9.10–$298.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$212K–$265K

Returns

3.9%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #254 within Headphones & Earbuds. It carries 13,898 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#254in Headphones & Earbuds

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

13,898per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months