Wingspan Optics

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

-1.8%

Conversion, latest week

1.8%

Market size, estimated

$116Ka year

Peak month

February3.1× the quietest month

Top search term

smart binoculars5K searches a year

Listings sell for $290.29 on average, from $31.97 to $2609.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $290.29 that is $0 to $29K a year per listing.

Average price

$290.29above the $15 to $100 sweet spot

Price range

$31.97–$2609.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$29K

Returns

5.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #128 within Binoculars & Scopes. It carries 3,141 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

12.4%

Average rank

#128in Binoculars & Scopes

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

3,141per listing

Listings tracked

29

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months