Windows 11
FailThe top 5 brands take 100% of clicks, so Windows 11 is a Fail.
- Flapen Score
- 43 / 100Ranks 4,131 of 8,347 Electronics niches · on the category median43
- Market size
- $1.6M/yr1.0M searches / yr
- 90-day growth
- -11.7%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 38 sellers
Flapen Score
Windows 11 against its category
The dotted line is the Electronics average. Past it, Windows 11 is stronger. Inside it, weaker.
Market
The Windows 11 market on Amazon at a glance
Shoppers on Amazon United States searched for Windows 11 1.0M times last year and spent an estimated $1.6M. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -11.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $1.6Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- windows 11533K searches a year
02 · Price
A sale here is worth $74.21.
Listings sell for $74.21 on average, from $15.97 to $193.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $74.21 that is $111K to $148K a year per listing.
- Average price
- $74.21inside the $15 to $100 sweet spot
- Price range
- $15.97–$193.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $111K–$148K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #323 within Computers & Tablets. It carries 558 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 75%
- Out of stock, average day
- 7.7%
- Average rank
- #323in Computers & Tablets
- Average rating
- 3.84 starsAmazon United States average 4.42 stars
- Average reviews
- 558per listing
- Listings tracked
- 8
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Windows 11 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 225%
- Brand 322%
Demand
Windows 11 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Windows 11 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- windows 11533K/yr
- windows 11 home125K/yr
- windows 11 usb101K/yr
- windows 11 key47K/yr
- windows 11 home usb27K/yr
- windows 11 usb installer22K/yr
- windows key17K/yr
- microsoft windows 11 home15K/yr
- window 1115K/yr
- bootable usb drive windows 1112K/yr
Reviews and returns
What reviews say buyers love and hate about Windows 11
We read the reviews and the return reasons for every product selling here.
“not usable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Windows 11 questions
Answered from the same tracked data.









