Windows 10

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

1.9%

Market size, estimated

$186Ka year

Peak month

December3.6× the quietest month

Top search term

windows 10102K searches a year

Listings sell for $37.91 on average, from $15.90 to $130.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $37.91 that is $9K to $19K a year per listing.

Average price

$37.91inside the $15 to $100 sweet spot

Price range

$15.90–$130.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$9K–$19K

Returns

4.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #273 within Data Storage. It carries 857 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

88%

Out of stock, average day

10.0%

Average rank

#273in Data Storage

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

857per listing

Listings tracked

8

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months