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Willy Wonka Party Decorations

Fail

Shoppers spend an estimated $38K a year here, so Willy Wonka Party Decorations is a Fail.

Flapen Score
49
49 / 100
Top 25% of 8,347 Electronics niches · +6 vs the category median of 43
Market size
$38K/yr142K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
32%top-5 click share · 40 brands · 73 sellers

Flapen Score

Willy Wonka Party Decorations against its category

The dotted line is the Electronics average. Past it, Willy Wonka Party Decorations is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Willy Wonka Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Willy Wonka Party Decorations 142K times last year and spent an estimated $38K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.9%
Market size, estimated
$38Ka year
Peak month
October5.3× the quietest month
Top search term
willy wonka decorations78K searches a year

02 · Price

A sale here is worth $14.22.

Listings sell for $14.22 on average, from $5.79 to $82.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.22 that is $0 to $1K a year per listing.

Average price
$14.22under the $15 to $100 sweet spot
Price range
$5.79–$82.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #2,818 within Lighting & Studio. It carries 510 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
7.1%
Average rank
#2,818in Lighting & Studio
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
510per listing
Listings tracked
48

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Willy Wonka Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

73

Top-5 brand share

34%

Top 20: 84%

Top-5 click share

32%

Top 20: 75%

Open market

61%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Willy Wonka Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 5.3×

Search terms

Top Willy Wonka Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • willy wonka decorations78K/yr
  • willy wonka party decorations14K/yr
  • charlie and the chocolate factory decorations15K/yr
  • wonka decorations12K/yr
  • willy wonka party7K/yr
  • willy wonka backdrop10K/yr
  • willy wonka decor6K/yr

Reviews and returns

What reviews say buyers love and hate about Willy Wonka Party Decorations

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
16%of negative reviews mention “Size-Overall”
3.3%of orders come back
“narrow”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Willy Wonka Party Decorations questions

Answered from the same tracked data.