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Wifi Bluetooth Adapter

Fail

The top 5 brands take 94% of clicks, so Wifi Bluetooth Adapter is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$123K/yr150K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 50 sellers

Flapen Score

Wifi Bluetooth Adapter against its category

The dotted line is the Electronics average. Past it, Wifi Bluetooth Adapter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wifi Bluetooth Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for Wifi Bluetooth Adapter 150K times last year and spent an estimated $123K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
5.3%
Market size, estimated
$123Ka year
Peak month
January4.8× the quietest month
Top search term
wifi bluetooth adapter54K searches a year

02 · Price

A sale here is worth $15.67.

Listings sell for $15.67 on average, from $8.68 to $27.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.67 that is $4K to $8K a year per listing.

Average price
$15.67inside the $15 to $100 sweet spot
Price range
$8.68–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Networking Products. It carries 5,300 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Networking Products
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,300per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wifi Bluetooth Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

50

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Brand 148%
  • Brand 231%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Wifi Bluetooth Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Wifi Bluetooth Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wifi bluetooth adapter54K/yr
  • wifi and bluetooth adapter for pc30K/yr
  • bluetooth wifi adapter for pc20K/yr
  • usb wifi bluetooth adapter14K/yr
  • usb wifi and bluetooth adapter8K/yr
  • bluetooth and wifi adapter for pc8K/yr
  • wifi and bluetooth adapter4K/yr
  • bluetooth wifi adapter4K/yr
  • wifi bluetooth adapter for pc3K/yr
  • wifi bluetooth usb4K/yr

Reviews and returns

What reviews say buyers love and hate about Wifi Bluetooth Adapter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Connectivity-Overall”
25%of negative reviews mention “Connectivity-Overall”
4.0%of orders come back
“Bluetooth does not work”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wifi Bluetooth Adapter questions

Answered from the same tracked data.