Is wicked stickers profitable to sell on Amazon United States?

The niche generates $84K/yr across 11 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (34/100).

How competitive is the wicked stickers niche?

10 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in wicked stickers?

Top complaints mined from reviews: Size-Overall, Water Resistance, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for wicked stickers peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.

What does it cost to enter the wicked stickers niche?

Listings span $3.51–$13.67; the average listing price is $9.32 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.

wicked stickers

Skip it

Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible70.45

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.32

avg listing price — sweet spot $15–$100

Market size

Bad$84K

$84K/yr · 187K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-52.2%

90-day search growth — must beat 0% to launch

Price range

Bad$3.51–$13.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wicked stickers is a $84K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

wicked stickers market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 4.8%
Avg BSR: #3,369
Page quality: 0%
Prime: 82%
Sponsored: 64%
Out of stock: 14.8%
Avg brand age: 21 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

LXYRDHOQPW26%
wyyeleswm21%
CHUNXIZHRO19%
GUjianzhi9%
GRAPHICS & MORE6%
LEGENDA4%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -52.2% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Open Trend

Top wicked stickers search terms

wicked stickers137K/yr -51.4%4.1% conv.
wicked sticker9K/yr -38.4%1.5% conv.
wicked stickers for water bottles9K/yr -59.9%3.2% conv.
wicked vinyl stickers5K/yr -42.7%2.9% conv.
wicked movie stickers4K/yr -19.1%0.2% conv.
wicked stickers for kids7K/yr -74.9%3.0% conv.
wicked for good stickers5K/yr -58.1%3.7% conv.
wicked water bottle stickers7K/yr -64.1%6.6% conv.
wicked stickers bulk4K/yr -62.0%8.3% conv.

All search terms

Top wicked stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

55pcs Cartoon Witchy Stickers Kawaii Cartoon Movie Waterproof Vinyl Decal for Teen Kids Girl Adult Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard (wicked55)

LXYRDHOQPW$6.954.6★89 rev

50pcs Witchy Stickers for Teens Adult Waterproof Vinyl Movie Decal for Water Bottle Skateboard Guitar Travel Case Bike Laptop Car Bumper Luggage Phone (Wick55)

wyyeleswm$7.024.6★199 rev

60PCS Stickers Vinyl/PVC Waterproof Decals for Water Bottle Computer Luggage Laptop Skateboard. (TL 1)

CHUNXIZHRO$8.024.8★23 rev

GUjianzhi 1000Pcs Witch Musical Stickers Pink Crown Black Hat Green Broom Adhesive Decals for Kids Girls Wicky Witch TV Movie Merchandise Party Decoration for Birthday Gifts Laptop Guitar Luggage

GUjianzhi$13.674.4★46 rev

Wicked Stickers 23-Piece Waterproof Vinyl Decal Pack with Iconic Characters & Magic-Inspired Designs Broadway Fan Gift for Laptops Water Bottles Scrapbooks & More

LEGENDA$11.214.6★40 rev

Newest

by launch date

55pcs Cartoon Witchy Stickers Kawaii Cartoon Movie Waterproof Vinyl Decal for Teen Kids Girl Adult Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard (wicked55)

LXYRDHOQPW$6.9589 rev

4mo ago

50pcs Witchy Stickers for Teens Adult Waterproof Vinyl Movie Decal for Water Bottle Skateboard Guitar Travel Case Bike Laptop Car Bumper Luggage Phone (Wick55)

wyyeleswm$7.02199 rev

6mo ago

60PCS Stickers Vinyl/PVC Waterproof Decals for Water Bottle Computer Luggage Laptop Skateboard. (TL 1)

CHUNXIZHRO$8.0223 rev

8mo ago

Magical Theater Witch Quality Sticker Pack 48-Piece Pink and Green Vinyl Decals for Laptops Water Bottles Journals Best Friend and Witchy Aesthetic Theme. UV-Resistant

Generic$11.134 rev

8mo ago

Steel Mill & Co. Set of 8 Wicked Inspired Stickers

STEEL MILL AND CO.$9.9315 rev

9mo ago

What buyers say about wicked stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Well made and lots of veriety of style”

Design-Overall19%

“Loved the quality and design”

Adhesion/Stickiness19%

“They are stickers- they work :”

Fun/Entertainment Experience13%

“A fun way to bring Oz to your favorite things”

Water Resistance6%

“They are water resistant”

Color6%

“Cute, colorful, and perfect for any Wizard of Oz fan”

What buyers complain about

Size-Overall25%

“Too small”

Water Resistance25%

“Not water proof”

Advertised Vs Actual Product25%

“The picture on this site dont really do much justice”

Quality-Overall13%

“Low quality”

Adhesion/Stickiness13%

“The stickers don't stick well”

Top return reasons

Advertised Vs Actual Product39%

Size-Overall32%

Adhesion/Stickiness15%

Value For Money6%

Strength3%

Durability1%

Defective Material/Parts1%

Creativity1%

Color1%

Common questions

Is wicked stickers profitable to sell on Amazon United States?: The niche generates $84K/yr across 11 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (34/100).
How competitive is the wicked stickers niche?: 10 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in wicked stickers?: Top complaints mined from reviews: Size-Overall, Water Resistance, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for wicked stickers peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the wicked stickers niche?: Listings span $3.51–$13.67; the average listing price is $9.32 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.