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Whoop 4.0 Band

Fail

Demand is soft, at -19.7% this quarter, so Whoop 4.0 Band is a Fail.

Flapen Score
45
45 / 100
Top 41% of 8,347 Electronics niches · +2 vs the category median of 43
Market size
$164K/yr260K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
53%top-5 click share · 11 brands · 13 sellers

Flapen Score

Whoop 4.0 Band against its category

The dotted line is the Electronics average. Past it, Whoop 4.0 Band is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whoop 4.0 Band market on Amazon at a glance

Shoppers on Amazon United States searched for Whoop 4.0 Band 260K times last year and spent an estimated $164K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
2.8%
Market size, estimated
$164Ka year
Top search term
whoop 4.0 band157K searches a year

02 · Price

A sale here is worth $22.42.

Listings sell for $22.42 on average, from $8.48 to $57.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.42 that is $2K to $6K a year per listing.

Average price
$22.42inside the $15 to $100 sweet spot
Price range
$8.48–$57.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #538 within Wearable Technology. It carries 272 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#538in Wearable Technology
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
32

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
16 months

Products

Top Whoop 4.0 Band products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

5%

  • Brand 151%
  • Brand 229%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 5%)

Search terms

Top Whoop 4.0 Band search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whoop 4.0 band157K/yr
  • whoop band 4.049K/yr
  • whoop 4.0 bands9K/yr
  • whoop 4 band9K/yr
  • whoop band 4.0 straps7K/yr
  • whoop bands 4.06K/yr
  • whoop 4.0 strap5K/yr
  • whoop strap 4.05K/yr
  • whoop 4 bands8K/yr
  • whoop band 45K/yr

Reviews and returns

What reviews say buyers love and hate about Whoop 4.0 Band

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
7.2%of orders come back
“it is just a bit too tight”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Whoop 4.0 Band questions

Answered from the same tracked data.