Is white psu cables profitable to sell on Amazon United States?

The niche generates $255K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (41/100).

How competitive is the white psu cables niche?

5 brands and 12 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in white psu cables?

Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 2.6%.

When does demand for white psu cables peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 4.2× the quietest.

What does it cost to enter the white psu cables niche?

Listings span $6.37–$52.18; the average listing price is $29.68 (sweet spot $15–$100). The average incumbent carries 1,795 reviews — the moat a new listing must climb.

white psu cables

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$29.68

avg listing price — sweet spot $15–$100

Price range

Great$6.37–$52.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$255K

$255K/yr · 491K searches

Review moat

Okay1,794.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white psu cables is a $255K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white psu cables market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $237K–$297K; units × avg price
Conversion rate: 1.8%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 9.8%
Avg brand age: 51 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

98%

Top 20: 98%

Top-5 click share

51%

Top 20: 89%

Open market

AsiaHorse84%
SMEOZZ8%
EZDIY-FAB4%
--2%
JEYI2%
AIJS1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.2×

Open Trend

Top white psu cables search terms

asiahorse69K/yr -6.2%0.9% conv.
psu cable extension47K/yr -24.5%1.7% conv.
pc cable extension41K/yr -23.3%1.4% conv.
psu cables35K/yr -10.3%0.9% conv.
cable extension pc45K/yr -26.8%1.3% conv.
asiahorse cable extension35K/yr -18.9%2.4% conv.
pc cables26K/yr -12.0%0.6% conv.
psu extension cables26K/yr -18.6%1.6% conv.
asia horse21K/yr -10.0%0.6% conv.
gpu extension cable19K/yr -12.3%0.7% conv.

All search terms

Top white psu cables products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AsiaHorse 16AWG PSU Cable Extension Sleeved Custom Mod GPU PC Audio Video Power Supply Soft Braided Cables with Two Color Comb Kit 24P/8P to 6+2P/ 8P to 4+4P 30CM

AsiaHorse$19.354.7★2,584 rev

AsiaHorse Upgraded 16AWG PSU Cable Extension Sleeved Custom Mod GPU PC Power Supply Soft Braided Cables with Two Color Comb Kit 24P/8P to 6+2P/8P to 4+4P 30CM

AsiaHorse$21.594.7★2,584 rev

16AWG PSU Cable Extension Kit with Cable Combs 1x24pin ATX/1x8pin(4+4) EPS/2x8pin(6+2) PCIE Extension Cable Cable Extension PC Sleeved Cables 30cm Length Power Supply Extension Cable Kit(White)

SMEOZZ$16.194.6★192 rev

Asiahorse 16AWG Pro Power Supply Sleeved Cable for Power Supply Extension Cable Wire Kit 1x24-PIN/ 2x8-PORT (4+4) M/B 3x8-PORT (6+2) PCI-E 30cm Length with Combs(Dual EPS Black)

AsiaHorse$30.654.6★3,362 rev

AsiaHorse Hydrus-24PIN PC PSU Extension Cable ARGB LED Copper Wire Motherboard Power Extension Cable Integrated Minimalist Design 2000W Power (Whole Set) PC Power Cord for Cable Management & DIY

AsiaHorse$30.834.6★513 rev

Newest

by launch date

AsiaHorse Nyota Pro 120mm PC Fans ARGB PWM Modular Daisy-Chain Design Dual-Zone Asynchronous Lighting 18 Addressable LEDs 2000RPM High Airflow 61.5CFM Low Noise 29dB for PC Case & Liquid Cooler

AsiaHorse$42.9454 rev

3mo ago

AsiaHorse Umbra 5V 3-Pin ARGB Hub Software 100+ Preset Lighting Modes

AsiaHorse$30.31131 rev

4mo ago

Asiahorse Aurora Pro RGB Cable Cover with 108 Addressable LEDs RGB Power Cable Cover for Motherboard and GPU/PC Power Supply 5v 3pin ARGB Sync Fit for 12+4-Pin/8pin/24pin Power Supply

AsiaHorse$24.7743 rev

7mo ago

Overclock & Low Heat 16AWG Silver-Plated Core & Gold-Plated Terminals PSU Cable Extension Kit 24pin/4+4pin/8pin for High-End Gaming PC - AsiaHorse Ultra Series 30CM Complete 4PCS Braided Mod Cables

AsiaHorse$31.2311 rev

8mo ago

JEYI 18AWG PSU Extension Cable Kit PVC Fabric Texture 11.8in/30cm Black

JEYI$14.9310 rev

10mo ago

What buyers say about white psu cables

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great build quality”

Advertised Vs Actual Product13%

“Works as expected”

Value For Money11%

“Great value for the price”

Assembly/Installation7%

“Super clean install”

Design-Overall7%

“it also looks super sleek”

Color5%

“Rgb color accurate too”

Compatibility-Overall4%

“Works for my imac”

Add-Ons/Attachments3%

“Great Cable Extensions”

Size-Overall3%

“Fit perfectly”

Socket/Port/Plug3%

“The power cord was what we needed”

What buyers complain about

Quality-Overall8%

“But they are not high quality”

Color7%

“Shipped the wrong colored item”

Value For Money7%

“a little expensive”

Durability6%

“After 4 years, the wires were faulty”

Noise Level5%

“it's a small one is they can be a bit loud when pushed”

Size-Overall3%

“a little big”

Defective Material/Parts3%

“Warning, need a sata/peripheral cable, also came broken, dont know what it looks like because couldnt even power it”

Functionality-Overall3%

“Don't work”

Compatibility-Overall3%

“Not compatible”

Thickness3%

“they are very thick”

Top return reasons

Compatibility-Overall18%

Size-Overall17%

Functionality-Overall10%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Value For Money6%

Connectivity-Overall5%