Is white power supply profitable to sell on Amazon United States?

The niche generates $293K/yr across 37 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).

How competitive is the white power supply niche?

15 brands and 78 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in white power supply?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 4.3%.

When does demand for white power supply peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the white power supply niche?

Listings span $41.34–$233.12; the average listing price is $109.43 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.

white power supply

Skip it

Soft demand (-6.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Great369.35

avg incumbent reviews — the moat a new listing must climb

Competition

Great40%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Avg price

Good$109.43

avg listing price — sweet spot $15–$100

Market size

Good$293K

$293K/yr · 127K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$41.34–$233.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, white power supply is a $293K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white power supply market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $164K–$219K; units × avg price
Conversion rate: 2.1%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 2.7%
Avg brand age: 39 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

34%

Corsair23%
msi12%
SAMA10%
Apevia8%
darkFlash7%
Thermaltake6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top white power supply search terms

white psu44K/yr -5.2%1.4% conv.
white power supply37K/yr -8.8%1.5% conv.
psu white16K/yr -8.8%1.3% conv.
power supply white15K/yr -8.9%1.6% conv.
pc power supply white4K/yr -6.9%2.3% conv.
white pc power supply4K/yr -6.7%1.6% conv.
corsair white psu3K/yr +12.1%1.8% conv.
750w psu white4K/yr -3.9%3.7% conv.

All search terms

Top white power supply products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode White

Corsair$102.084.7★296 rev

MSI MAG A850GL PCIE5 White Fully Modular Compact Gaming 850W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty

msi$120.654.5★5,841 rev

Apevia ATX-PR600W-WH Prestige 600W 80+ Gold Certified RoHS Compliance Active PFC ATX Gaming Power Supply White

Apevia$54.674.5★77 rev

GIGABYTE UD750GM PG5 V2 ICE - 750W 80 Plus Platinum Certified - PCIe5.1 Ready - ATX3.1 - Fully Modular Power Supply (GP-UD750GM PG5 ICE)

GIGABYTE$81.724.5★88 rev

Vetroo 850W Power Supply Dual PCIe 5.1 ATX 3.1 Ready 80 Plus Gold Full Modular Quiet Operation with 120mm FDB Fan 10-Year Warranty - White

Vetroo$82.754.2★998 rev

Newest

by launch date

CORSAIR RM850e ATX 3.1 PCIe 5.1 Ready Fully Modular 850W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode White

Corsair$129.03281 rev

7mo ago

MSI MAG A1000GL PCIE5 White Fully Modular Compact Gaming 1000W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable Low-Noise Embossed Jacket Cables 10 Year Warranty

msi$146.2415 rev

9mo ago

ASUS ROG Strix 1000W Platinum White Edition (Fully Modular Power Supply 80 Plus Platinum Certified ATX 3.1 GaN MOSFET GPU-First Patented-Intelligent Voltage Stabilizer 10-Year Warranty)

ASUS$233.1264 rev

9mo ago

CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode White

Corsair$102.08296 rev

11mo ago

CORSAIR RM1000e ATX 3.1 PCIe 5.1 Ready Fully Modular 1000W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode White

Corsair$163.66158 rev

11mo ago

What buyers say about white power supply

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Value For Money15%

“Good Value”

Assembly/Installation7%

“very clean setup by having modular cables that you can minimize overall connectors for a non-distracting look”

Color6%

“Color ia great quality even better and pricing amazing”

Design-Overall5%

“Looks very attractive”

Ease Of Use5%

“Very Easy to use”

Advertised Vs Actual Product5%

“is as advertised”

Noise Cancellation3%

“Extremely quiet and works perfectly”

Durability3%

“Its very durable and heavy”

Strength3%

“very good power supply”

What buyers complain about

Durability20%

“DIED 7 MONTHS LATER”

Quality-Overall12%

“poor quality connectors”

Value For Money9%

“full price for a return is evil”

Noise Level6%

“very LOUD”

Functionality-Overall6%

“online community has collectively mentioned it has poor performance and interrupts power output”

Smell5%

“lets out a disgusting electrical smell”

Rope/Wire Tangling4%

“The only downside is that the cables aren't braided”

Connectivity-Overall3%

“It does not come with the proper connection to power”

Compatibility-Overall3%

“I went through 3 cables that werent compatible with my old psu before reaching this decision”

Heating2%

“I fear it may have fried my motherboard, RAM and CPU”

Top return reasons

Defective Material/Parts16%

Size-Overall15%

Functionality-Overall14%

Compatibility-Overall10%

Value For Money10%

Noise Level5%

Product Condition5%

Advertised Vs Actual Product4%

Socket/Port/Plug3%

Length3%

Common questions

Is white power supply profitable to sell on Amazon United States?: The niche generates $293K/yr across 37 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).
How competitive is the white power supply niche?: 15 brands and 78 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in white power supply?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 4.3%.
When does demand for white power supply peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the white power supply niche?: Listings span $41.34–$233.12; the average listing price is $109.43 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.