white power strip
Worth a lookShows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Price range
Good$6.18–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$219K$219K/yr · 132K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,106.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, white power strip is a $219K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
white power strip market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $243K–$324K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.5%
- Avg brand age
- 45 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
62
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
36%
Top 20: 73%
Open market
37%
- Addtam16%
- Anker13%
- Amazon Basics11%
- TESSAN10%
- YISHU7%
- olcorife6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top white power strip search terms
- white power strip65K/yr
- 90 degree power strip11K/yr
- tv power strip7K/yr
- power strip surge protector flat plug6K/yr
- 6ft extension cord flat plug4K/yr
- flush mount surge protector5K/yr
- power strip for tv5K/yr
- 90 degree surge protector4K/yr
- power strip 90 degree plug3K/yr
- power strip sideways plugs4K/yr
Top white power strip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flat Plug Power Strip Ultra Thin Flat Extension Cord - Addtam 12 Outlet 3 Sides Multiple Outlets 5Ft 1050J Surge Protector Wall Mount Desk Charging Station for Home Office Dorm Room Essentials
Addtam$10.194.8★4,221 rev
6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White
YISHU$9.414.6★51,188 rev
TESSAN Surge Protector Power Strip 5 Ft Flat Plug Extension Cord with 3 USB (1 USB C) 8 Outlets 1250W 900J Protection 3 Sided Outlet Extender with Power Switch for Office Dorm Room Grey
TESSAN$21.074.8★13,898 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.294.7★44,273 rev
Anker Power Strip with 300J Surge Protector Flat Plug Extension Cord with Multiple Outlets 6 AC 2 USB A & 2 USB C Ports for 20W 5ft Outlet Extender Dorm Room Essentials Home Office
Anker$23.084.7★4,532 rev
Newest
by launch date
10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.658,298 rev
Flat Plug Extension Cord with 3 Outlets - 6 ft White Low Profile Indoor 3 Prong Grounded Power Strip for Home Office & Travel - 16/3 AWG 13A/1625W
LitStar$9.98912 rev
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.2944,273 rev
BN-LINK 6-Outlet Power Strip Surge Protector 1-Pack 4-Foot Extension Cord 600 Joules Twist-to-Close Safety Covers 90 Degree Flat Plug Overload Protection White
BN-LINK$9.63986 rev
Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 5ft Outlet Extender Dorm Room Essentials Home Office TUV Listed
Anker$23.332,558 rev
Trending
90-day click momentum10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials
SUPERDANNY$12.654.7★
Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack
Amazon Basics$11.294.7★
BN-LINK 6-Outlet Power Strip Surge Protector 1-Pack 4-Foot Extension Cord 600 Joules Twist-to-Close Safety Covers 90 Degree Flat Plug Overload Protection White
BN-LINK$9.634.7★
Amazon Basics Power Strip Surge Protector with 6 Outlets 2 USB Ports 1000 Joule Protection 6-Foot Extension Cord White
Amazon Basics$11.154.8★
Flat Plug Extension Cord with 3 Outlets - 6 ft White Low Profile Indoor 3 Prong Grounded Power Strip for Home Office & Travel - 16/3 AWG 13A/1625W
LitStar$9.984.8★
What buyers say about white power strip
What buyers praise and complain about, mined from review topics.What buyers love
“the build quality is great”
“All the ports work great”
“Exactly what I expected”
“Fair price”
“Charges fast”
“Very handy”
“Beautiful design”
“Fit perfectly”
“Surge Protector”
“Feels sturdy”
What buyers complain about
“Didnt last”
“USB Ports Don't Work”
“Did not work”
“Bad Quality”
“Slow charge”
“High pitched noises”
“Large size”
“A little pricey”
“FALSE ADVERTISING”
“Overheating”
Top return reasons
Common questions
- Is white power strip profitable to sell on Amazon United States?
- The niche generates $219K/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the white power strip niche?
- 24 brands and 62 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in white power strip?
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Functionality-Overall. The return rate is 1.4%.
- When does demand for white power strip peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the white power strip niche?
- Listings span $6.18–$27.05; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 15,106 reviews — the moat a new listing must climb.