White Mouse

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $674K a year.

Searches, last 12 months

862K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

2.1%

Market size, estimated

$674Ka year

Peak month

December1.9× the quietest month

Top search term

white mouse227K searches a year

Listings sell for $37.74 on average, from $6.02 to $176.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $37.74 that is $9K to $19K a year per listing.

Average price

$37.74inside the $15 to $100 sweet spot

Price range

$6.02–$176.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$9K–$19K

Returns

3.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #92 within Keyboards, Mice & Accessories. It carries 11,535 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#92in Keyboards, Mice & Accessories

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

11,535per listing

Listings tracked

49

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months