White Headphones

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

3.1%

Market size, estimated

$234Ka year

Peak month

August2.1× the quietest month

Top search term

white headphones84K searches a year

Listings sell for $37.97 on average, from $11.12 to $162.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $37.97 that is $4K to $9K a year per listing.

Average price

$37.97inside the $15 to $100 sweet spot

Price range

$11.12–$162.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #122 within Headphones & Earbuds. It carries 19,794 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#122in Headphones & Earbuds

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

19,794per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months