Is white ethernet cable profitable to sell on Amazon United States?

The niche generates $92K/yr across 20 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (36/100).

How competitive is the white ethernet cable niche?

9 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in white ethernet cable?

Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 3.0%.

When does demand for white ethernet cable peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the white ethernet cable niche?

Listings span $3.95–$57.34; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 34,156 reviews — the moat a new listing must climb.

white ethernet cable

Skip it

A deep review moat (34,156 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.95–$57.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.44

avg listing price — sweet spot $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$92K

$92K/yr · 87K searches

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad34,156.2

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, white ethernet cable is a $92K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

white ethernet cable market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $100K–$124K; units × avg price
Conversion rate: 8.5%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Jadaol26%
Cable Matters25%
Amazon Basics22%
BUSOHE9%
Folishine6%
Smolink4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top white ethernet cable search terms

white ethernet cable35K/yr +1.1%5.9% conv.
ethernet cable white25K/yr -5.5%6.3% conv.
cat 6 ethernet cable white7K/yr -12.5%6.3% conv.
white cat6 ethernet cable6K/yr -4.7%5.7% conv.
white cat 6 ethernet cable6K/yr -6.3%5.9% conv.
cat6 ethernet cable white4K/yr -3.5%5.3% conv.
white ethernet cable 10 ft3K/yr -11.6%13.2% conv.

All search terms

Top white ethernet cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics RJ45 Cat 7 Ethernet Patch Cable 10Gbps High-Speed 600MHz Double-Shielded Gigabit Internet 10 Foot White

Amazon Basics$8.064.7★22,142 rev

Cable Matters 10Gbps Snagless Cat 6 Ethernet Cable - 25ft Cat 6 Cable Cat6 Cord Ethernet Cord White

Cable Matters$9.954.8★24,187 rev

Jadaol Cat 6 Ethernet Cable 50 ft with Cable Clips 10Gbps Support Cat8 Cat7 Network Flat RJ45 LAN Patch Cable High-Speed Wired Internet Cable for Router Modem Switch Gaming Consoles PC White

Jadaol$9.934.7★143,402 rev

BUSOHE Cat6 Ethernet Cable 20 FT White Cat-6 Flat RJ45 Computer Internet LAN Network Ethernet Patch Cable Cord - 20 Feet

BUSOHE$8.924.8★1,593 rev

Folishine Cat 6e Ethernet Cable 10 ft Flat Network Cable with Snagless Rj45 Connector for Ethernet Splitter PS4 Xbox High Soft LAN Cable More Flexible Than Cat5e/Cat5-White

Folishine$4.234.7★6,024 rev

Newest

by launch date

Cable Matters 10Gbps 5-Pack Snagless Shielded Cat 6A Ethernet Cable - 5ft Cat 6A Cable Cat6A Cord Ethernet Cord White

Cable Matters$15.952,660 rev

2y ago

Cable Matters 10Gbps Snagless Cat 6 Ethernet Cable - 6ft Cat 6 Cable Cat6 Cord Ethernet Cord White

Cable Matters$7.9119,456 rev

2y ago

VIVO White 500ft Bulk Cat6 Wire CABLE-V006W

VIVO$57.342,185 rev

4y ago

Cable Matters 10Gbps Snagless Cat 6 Ethernet Cable - 10ft Cat 6 Cable Cat6 Cord Ethernet Cord White

Cable Matters$8.8619,456 rev

4y ago

Folishine Cat 6e Ethernet Cable 10 ft Flat Network Cable with Snagless Rj45 Connector for Ethernet Splitter PS4 Xbox High Soft LAN Cable More Flexible Than Cat5e/Cat5-White

Folishine$4.236,024 rev

5y ago

What buyers say about white ethernet cable

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“High Quality Reliable Brand for Reasonable Price”

Advertised Vs Actual Product19%

“Exactly as advertised”

Value For Money13%

“Good Value”

Connectivity-Overall10%

“Stay connected”

Ease Of Use5%

“Convenient to use”

Length3%

“And the length is perfect as well”

Data Transfer Speed3%

“provides great speed”

Assembly/Installation3%

“No issues with install”

Signal Strength3%

“great signal”

Flexibility2%

“Super flexible and Easy to handle installation”

What buyers complain about

Connectivity-Overall20%

“Drops Connection”

Durability13%

“Breaks easily”

Quality-Overall7%

“Complete garbage”

Data Transfer Speed5%

“I don't see the speed”

Thickness5%

“thick u til my son puppy chewed it so I had to buy another one”

Length5%

“Its a little long”

Functionality-Overall4%

“Just stopped working out of nowhere”

Rope/Wire Tangling3%

“The cable is all tangled up”

Signal Strength3%

“to not transmit signal to my devices”

Size-Overall3%

“It was so very long”

Top return reasons

Length44%

Connectivity-Overall11%

Functionality-Overall9%

Size-Overall9%

Compatibility-Overall7%

Advertised Vs Actual Product4%

Value For Money4%

Thin2%

Quality-Overall2%

Defective Material/Parts2%

Common questions

Is white ethernet cable profitable to sell on Amazon United States?: The niche generates $92K/yr across 20 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (36/100).
How competitive is the white ethernet cable niche?: 9 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in white ethernet cable?: Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 3.0%.
When does demand for white ethernet cable peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the white ethernet cable niche?: Listings span $3.95–$57.34; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 34,156 reviews — the moat a new listing must climb.