Is white earbuds profitable to sell on Amazon United States?

The niche generates $92K/yr across 33 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the white earbuds niche?

27 brands and 73 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in white earbuds?

Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 3.1%.

When does demand for white earbuds peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the white earbuds niche?

Listings span $7.89–$92.30; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 10,966 reviews — the moat a new listing must climb.

white earbuds

Worth a look

Shows a sweet-spot price point ($20.75 avg), but a deep review moat (10,966 avg reviews) keeps it on the watch list.

Avg price

Great$20.75

avg listing price — sweet spot $15–$100

Price range

Great$7.89–$92.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Market size

Bad$92K

$92K/yr · 125K searches

Review moat

Bad10,966

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, white earbuds is a $92K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

white earbuds market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 3.6%
Avg BSR: #837
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 6.8%
Avg brand age: 20 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

52%

Top 20: 87%

Open market

41%

Btootos16%
Soundcore11%
kurdene9%
KTGEE9%
ATHONGL8%
JBL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top white earbuds search terms

white earbuds39K/yr +2.1%1.6% conv.
wireless earbuds white13K/yr +5.7%2.2% conv.
white wireless earbuds13K/yr +0.3%2.1% conv.
airpods duppe13K/yr -18.6%1.9% conv.
ear buds white9K/yr +25.8%3.5% conv.
earbuds white11K/yr -7.0%2.2% conv.
white ear buds8K/yr +5.8%3.7% conv.
white earbuds wireless bluetooth4K/yr +40.3%2.0% conv.
offbrand airpods5K/yr -7.6%1.5% conv.
airpods offbrand4K/yr +18.4%2.3% conv.

All search terms

Top white earbuds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wireless Earbuds Bluetooth 5.4 Headphones Bass Stereo Ear Buds with Noise Cancelling Mic LED Display in Ear Earphones Clear Calls IP7 Waterproof Bluetooth Earbuds for Phones/Sports/Laptop White

Btootos$21.754.5★59,012 rev

Soundcore by Anker P20i True Wireless Earbuds 10mm Drivers with Big Bass Bluetooth 5.3 30H Long Playtime Water-Resistant 2 Mics for AI Clear Calls 22 Preset EQs Customization (White)

Soundcore$20.344.4★111,292 rev

kurdene Wireless Earbuds Bluetooth 5.3 in Ear Buds Light Weight Headphones with Deep Bass Sound 48 Hours Playtime Headset Clear Calls Earphones with Mics for Sports Workout White

kurdene$9.634.2★2,405 rev

KTGEE Wireless Earbuds Bluetooth 5.3 Headphones 40Hrs Playback Stereo Ear Buds with LED Display Charging Case IPX7 Waterproof in-Ear Earphones with Mic for Phone Tablet Laptop Sports White

KTGEE$16.634.3★6,828 rev

ATHONGL Wireless Earbuds 100H Bluetooth 5.4 Headphones ENC+ ANC Noise Cancelling Touch Control True Wireless Bluetooth Ear Buds Stereo Deep Bass Bluetooth Headset for Sports/Workout/Gym(White)

ATHONGL$17.854.0★109 rev

Newest

by launch date

Bucephalus Wireless Earbuds Bluetooth 5.4 Ear Buds with Smart Touchscreen Case & Noise Cancelling 48H Playtime Bass Stereo Sound Compatible with iPhone/Android Pad - Pearl White

Bucephalus$16.2278 rev

2mo ago

Bucephalus Wireless Earbuds with ENC Noise Cancelling Bluetooth 5.4 Ear Buds 48H Playtime & Bass Stereo Sound for Sports/Working Compatible with iPhone/Android Pad - Ivory White

Bucephalus$16.33136 rev

3mo ago

Fhumsh Wireless Earbuds

Fhumsh$9.69133 rev

4mo ago

JYUESJKJ Wireless Earbuds Bluetooth 5.4 Headphones HiFi Stereo with 4 HD Mic 50H Playtime Bluetooth Earbuds with LED Display IPX7 Waterproof Wireless Earphones Touch Control Ear Buds USB-C White

JYUESJKJ$12.32402 rev

4mo ago

Harper 5.0 Pro True Wireless TWS Bluetooth Earbuds with Charging Case + USB-C Cable 20H Playtime Deep Stereo Bass Touch Control iOS Android iPhone Comfort Fit Built-in Mic Sport White

Harper$17.2935 rev

6mo ago

What buyers say about white earbuds

What buyers praise and complain about, mined from review topics.

What buyers love

Audio Quality19%

“Amazing sound”

Value For Money14%

“not expensive”

Quality-Overall13%

“The overall quality feels solid”

Battery Life6%

“Good battery”

Noise Cancellation4%

“Noise cancelling works well”

Connectivity-Overall4%

“Good Connection”

Size-Overall4%

“Comfortable fit”

Charging4%

“Quick to charge”

Comfort-Overall3%

“Comfortable in ear”

Ease Of Use3%

“Easy to connect”

What buyers complain about

Charging9%

“They stopped charging”

Durability8%

“Didnt last”

Audio Quality8%

“Sound was weak”

Connectivity-Overall7%

“Connectivity issues”

Quality-Overall7%

“A disappointment from Amazons Quality Control”

Size-Overall6%

“Size large”

Noise Level4%

“Its just static noise”

Functionality-Overall4%

“DID NOT WORK”

Noise Cancellation3%

“No noise cancellation”

Battery Life3%

“low battery life”

Top return reasons

Size-Overall24%

Audio Quality12%

Connectivity-Overall10%

Charging9%

Functionality-Overall6%

Value For Money6%

Comfort-Overall4%