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Western Digital Ssd

Fail

The top 5 brands take 100% of clicks, so Western Digital Ssd is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$403K/yr276K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
57%top-5 click share · 4 brands · 243 sellers

Flapen Score

Western Digital Ssd against its category

The dotted line is the Electronics average. Past it, Western Digital Ssd is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Western Digital Ssd market on Amazon at a glance

Shoppers on Amazon United States searched for Western Digital Ssd 276K times last year and spent an estimated $403K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
0.9%
Market size, estimated
$403Ka year
Top search term
wd ssd54K searches a year

02 · Price

A sale here is worth $166.09.

Listings sell for $166.09 on average, from $59.30 to $404.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $166.09 that is $17K to $42K a year per listing.

Average price
$166.09above the $15 to $100 sweet spot
Price range
$59.30–$404.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$17K–$42K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #82 within Data Storage. It carries 14,559 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
88%
Out of stock, average day
2.7%
Average rank
#82in Data Storage
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
14,559per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Western Digital Ssd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

243

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

0%

  • Brand 164%
  • Brand 229%
  • Brand 34%
  • Brand 44%

Demand

Western Digital Ssd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.8× · 7 of 12 months tracked

Search terms

Top Western Digital Ssd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd ssd54K/yr
  • western digital ssd63K/yr
  • wd blue30K/yr
  • wd blue ssd31K/yr
  • wd blue sa5109K/yr
  • western digital blue9K/yr
  • wd ssd 2tb9K/yr
  • wd ssd 1tb9K/yr
  • ssd wd7K/yr
  • wd blue sa510 1tb3K/yr

Reviews and returns

What reviews say buyers love and hate about Western Digital Ssd

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
2.4%of orders come back
“Failed after less than two months”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Western Digital Ssd questions

Answered from the same tracked data.