Western Digital Black
FailThe top 5 brands take 100% of clicks, so Western Digital Black is a Fail.
- Flapen Score
- 32 / 100Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 4332
- Market size
- $327K/yr276K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 50%top-5 click share · 5 brands · 213 sellers
Flapen Score
Western Digital Black against its category
The dotted line is the Electronics average. Past it, Western Digital Black is stronger. Inside it, weaker.
Market
The Western Digital Black market on Amazon at a glance
Shoppers on Amazon United States searched for Western Digital Black 276K times last year and spent an estimated $327K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $327Ka year
- Peak month
- May6.6× the quietest month
- Top search term
- wd black110K searches a year
02 · Price
A sale here is worth $211.79.
Listings sell for $211.79 on average, from $88.51 to $539.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $211.79 that is $21K to $53K a year per listing.
- Average price
- $211.79above the $15 to $100 sweet spot
- Price range
- $88.51–$539.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $21K–$53K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Internal Components. It carries 8,158 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Internal Components
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 8,158per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Western Digital Black products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WD_Black SN7100 2TB NVMe SSD - Gen4 PCIe M.2 2280 Up to 7 250 MB/s Read Speed Up to 6 900 MB/s Write Speed Next Gen TLC 3D NAND for Laptops Handheld Gaming Devices - WDS200T4X0E
- Price
- $198.20
- Rating
- 4.8/5
- Reviews
- 6,098
- Age
- 1y ago

WD_Black SN7100 1TB NVMe SSD - Gen4 PCIe M.2 2280 Up to 7 250 MB/s Read Speed Up to 6 900 MB/s Write Speed Next Gen TLC 3D NAND for Laptops Handheld Gaming Devices - WDS100T4X0E
- Price
- $123.54
- Rating
- 4.8/5
- Reviews
- 6,098
- Age
- 1y ago

WD Western Digital 10TB WD_Black Performance Internal Hard Drive HDD - 7200 RPM SATA 6 Gb/s 512 MB Cache 3.5 - WD102FZBX
- Price
- $254.20
- Rating
- 4.5/5
- Reviews
- 5,916
- Age
- 1y ago

WD_BLACK 5TB P10 Game Drive Portable External Hard Drive Works with Playstation Xbox & PC - WDBA3A0050BBK-WESN
- Price
- $137.86
- Rating
- 4.7/5
- Reviews
- 25,613
- Age
- 6y ago

WD_BLACK 1TB SN850P NVMe M.2 SSD Officially Licensed Storage Expansion for PS5 Consoles up to 7 300MB/s with heatsink - WDBBYV0010BNC-WRSN
- Price
- $170.47
- Rating
- 4.8/5
- Reviews
- 11,372
- Age
- 3y ago
Trending
estimated 90-day click momentum
WD_Black 2TB SN770 NVMe Internal Gaming SSD Solid State Drive - Gen4 PCIe M.2 2280 Up to 5 150 MB/s - WDS200T3X0E - (Renewed)
- Price
- $219.37
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 3mo ago

WD_BLACK 1TB SN850P NVMe M.2 SSD Officially Licensed Storage Expansion for PS5 Consoles up to 7 300MB/s with heatsink - WDBBYV0010BNC-WRSN
- Price
- $170.47
- Rating
- 4.8/5
- Reviews
- 11,372
- Age
- 3y ago

Western Digital 10TB WD Black Performance Internal Hard Drive HDD - 7200 RPM SATA 6 Gb/s 256 MB Cache 3.5 - WD101FZBX
- Price
- $365.23
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 5y ago

WD_Black 2TB C50 Storage Expansion Card Officially Licensed for Xbox Quick Resume Plug & Play NVMe SSD Expansion for Xbox Series X|S Gaming Consoles - WDBMPH0020BNC-WCSN
- Price
- $232.21
- Rating
- 4.8/5
- Reviews
- 10,967
- Age
- 1y ago

Western Digital 500GB WD Green SN3000 NVMe Internal SSD - Solid State Drive - Gen4 PCIe M.2 2280 Up to 5 000 MB/s - WDS500G4G0E
- Price
- $103.98
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 1y ago
Newest
by launch date
WD_Black 2TB SN770 NVMe Internal Gaming SSD Solid State Drive - Gen4 PCIe M.2 2280 Up to 5 150 MB/s - WDS200T3X0E - (Renewed)
- Price
- $219.37
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 3mo ago

WD_Black SN8100 2TB NVMe SSD - PCIe 5.0x4 M.2 2280 Up to 14 900MB/s Read Speed up to 11 000MB/s Write Speed Best for AI Applications Gaming and Video Editing - WDS200T1X0M
- Price
- $271.01
- Rating
- 4.8/5
- Reviews
- 1,000
- Age
- 1y ago

Samsung SSD 9100 PRO 2TB PCIe 5.0x4 M.2 2280 Seq. Read Speeds Up to 14 700MB/s Best for AI Computing Gaming and Heavy Duty Workstations (MZ VAP2T0B/AM)
- Price
- $263.56
- Rating
- 4.8/5
- Reviews
- 1,632
- Age
- 1y ago

Western Digital 500GB WD Green SN3000 NVMe Internal SSD - Solid State Drive - Gen4 PCIe M.2 2280 Up to 5 000 MB/s - WDS500G4G0E
- Price
- $103.98
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 1y ago

WD_Black SN7100 2TB NVMe SSD - Gen4 PCIe M.2 2280 Up to 7 250 MB/s Read Speed Up to 6 900 MB/s Write Speed Next Gen TLC 3D NAND for Laptops Handheld Gaming Devices - WDS200T4X0E
- Price
- $198.20
- Rating
- 4.8/5
- Reviews
- 6,098
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
213
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
0%
- Sandisk41%
- Western Digital28%
- WD_BLACK26%
- WD3%
- Samsung2%
Demand
Western Digital Black search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×
Search terms
Top Western Digital Black search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wd black110K/yr
- wd black ssd61K/yr
- western digital black18K/yr
- wd_black14K/yr
- wd black hdd14K/yr
- wd black nvme8K/yr
- wd nvme8K/yr
- ssd wd black6K/yr
- wd black hard drive6K/yr
- western digital nvme7K/yr
Reviews and returns
What reviews say buyers love and hate about Western Digital Black
We read the reviews and the return reasons for every product selling here.
“too expensive now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Western Digital Black questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









