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Western Digital Black

Fail

The top 5 brands take 100% of clicks, so Western Digital Black is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$327K/yr276K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
50%top-5 click share · 5 brands · 213 sellers

Flapen Score

Western Digital Black against its category

The dotted line is the Electronics average. Past it, Western Digital Black is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Western Digital Black market on Amazon at a glance

Shoppers on Amazon United States searched for Western Digital Black 276K times last year and spent an estimated $327K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $327K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.6%
Market size, estimated
$327Ka year
Peak month
May6.6× the quietest month
Top search term
wd black110K searches a year

02 · Price

A sale here is worth $211.79.

Listings sell for $211.79 on average, from $88.51 to $539.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $211.79 that is $21K to $53K a year per listing.

Average price
$211.79above the $15 to $100 sweet spot
Price range
$88.51–$539.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$21K–$53K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Internal Components. It carries 8,158 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#172in Internal Components
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
8,158per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Western Digital Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

213

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

0%

  • Brand 141%
  • Brand 228%
  • Brand 326%
  • Brand 43%
  • Brand 52%

Demand

Western Digital Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.6×

Search terms

Top Western Digital Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wd black110K/yr
  • wd black ssd61K/yr
  • western digital black18K/yr
  • wd_black14K/yr
  • wd black hdd14K/yr
  • wd black nvme8K/yr
  • wd nvme8K/yr
  • ssd wd black6K/yr
  • wd black hard drive6K/yr
  • western digital nvme7K/yr

Reviews and returns

What reviews say buyers love and hate about Western Digital Black

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Value For Money”
2.4%of orders come back
“too expensive now”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Western Digital Black questions

Answered from the same tracked data.