wemos d1 mini
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Great143.91avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$14.75avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.70–$26.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$17K$17K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, wemos d1 mini is a $17K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
wemos d1 mini market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $18K–$22K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #1,625
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 6.3%
- Avg brand age
- 56 months
- Avg seller age
- 268 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
8
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Hosyond39%
- ACEIRMC24%
- YEJMKJ21%
- AITRIP10%
- QCCAN2%
- ATNSINC2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top wemos d1 mini search terms
- wemos d1 mini16K/yr
- d1 mini7K/yr
- esp8266 d1 mini3K/yr
- wemos2K/yr
- wemos d11K/yr
Top wemos d1 mini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hosyond 5Pcs D1 Mini NodeMcu ESP8266 ESP-12F WiFi Module Development Board Compatible with Arduino/WeMos D1 Mini
Hosyond$14.724.4★376 rev
10pcs WeMos D1 Mini V4.0.0 Type-C USB WiFi Internet of Things Board Based ESP8266 4MB Compatible with Arduino MicroPython Nodemcu (V4.0.0 Type-C)
ACEIRMC$26.364.2★23 rev
3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini
AITRIP$9.984.4★229 rev
YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi
YEJMKJ$13.384.8★5 rev
YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi
YEJMKJ$5.704.2★5 rev
Newest
by launch dateYEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi
YEJMKJ$5.705 rev
YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi
YEJMKJ$13.385 rev
YEJMKJ 10pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board
YEJMKJ$26.228 rev
YEJMKJ 5pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board
YEJMKJ$15.415 rev
3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini
AITRIP$9.98229 rev
Trending
90-day click momentum3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini
AITRIP$9.984.4★
Coliao 3pcs ESP32 for Wemos D1 Mini D1 R32 ESP-32 CH340G WiFi Wireless Bluetooth Development Board 4MB Flash with Micro USB
Coliao$16.903.9★
YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi
YEJMKJ$5.704.2★
YEJMKJ 10pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board
YEJMKJ$26.224.4★
YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi
YEJMKJ$13.384.8★
What buyers say about wemos d1 mini
What buyers praise and complain about, mined from review topics.What buyers love
“The connectivity has been great”
“compatability and updated product”
“Thoughtfully designed”
“But I have no complaints”
“Great for lightweight projects”
“All appears to be functioning properly”
“Less then $3 per computer with variouis connector, great deal”
“One of the biggest advantages is that they simply work”
“I especially appreciate the USB-C connector”
What buyers complain about
“Cons: Their branding is very inconsistent”
“Initially I was not able to upload a sketch to the device”
“I should expect better quality than that”
“- neither worked”
“They run a little slow”
Top return reasons
Common questions
- Is wemos d1 mini profitable to sell on Amazon United States?
- The niche generates $17K/yr across 11 tracked products. 90-day search growth is -20.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the wemos d1 mini niche?
- 7 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in wemos d1 mini?
- Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.5%.
- When does demand for wemos d1 mini peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the wemos d1 mini niche?
- Listings span $5.70–$26.36; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.