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Wemo Smart Plug

Fail

The top 5 brands take 100% of clicks, so Wemo Smart Plug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$404K/yr574K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
44%top-5 click share · 5 brands · 63 sellers

Flapen Score

Wemo Smart Plug against its category

The dotted line is the Electronics average. Past it, Wemo Smart Plug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wemo Smart Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Wemo Smart Plug 574K times last year and spent an estimated $404K. All 5 brands take every click. Demand peaks in Jul–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.7%
Market size, estimated
$404Ka year
Peak month
December5.8× the quietest month
Top search term
kasa364K searches a year

02 · Price

A sale here is worth $25.97.

Listings sell for $25.97 on average, from $13.03 to $40.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $25.97 that is $19K to $26K a year per listing.

Average price
$25.97inside the $15 to $100 sweet spot
Price range
$13.03–$40.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Video Surveillance. It carries 22,688 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Video Surveillance
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
22,688per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wemo Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

0%

  • Brand 180%
  • Brand 214%
  • Brand 32%
  • Brand 42%
  • Brand 51%

Demand

Wemo Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Wemo Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kasa364K/yr
  • kasa smart59K/yr
  • tp link kasa29K/yr
  • wemo28K/yr
  • wemo smart plug46K/yr
  • tp-link kasa9K/yr
  • kesa10K/yr
  • kaza7K/yr
  • kasa smart home4K/yr
  • kassa5K/yr

Reviews and returns

What reviews say buyers love and hate about Wemo Smart Plug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
25%of negative reviews mention “Connectivity-Overall”
5.9%of orders come back
“Disconnects often”
A buyer, on “Connectivity-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wemo Smart Plug questions

Answered from the same tracked data.