Is wemo smart plug profitable to sell on Amazon United States?

The niche generates $404K/yr across 32 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).

How competitive is the wemo smart plug niche?

5 brands and 63 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wemo smart plug?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.9% — above our launch gate.

When does demand for wemo smart plug peak?

Demand peaks in Jul–Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the wemo smart plug niche?

Listings span $13.03–$40.36; the average listing price is $25.97 (sweet spot $15–$100). The average incumbent carries 22,688 reviews — the moat a new listing must climb.

wemo smart plug

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.97

avg listing price — sweet spot $15–$100

Price range

Great$13.03–$40.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$404K

$404K/yr · 574K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.5%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Review moat

Bad22,687.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, wemo smart plug is a $404K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

wemo smart plug market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $649K–$779K; units × avg price
Conversion rate: 2.7%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

Kasa Smart80%
Tapo14%
Belkin2%
wemo2%
SENCKIT1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top wemo smart plug search terms

kasa364K/yr +3.8%3.3% conv.
kasa smart59K/yr -28.7%2.4% conv.
tp link kasa29K/yr +0.5%1.9% conv.
wemo28K/yr -5.7%0.8% conv.
wemo smart plug46K/yr -65.0%1.7% conv.
tp-link kasa9K/yr -8.1%4.3% conv.
kesa10K/yr -31.0%0.1% conv.
kaza7K/yr +8.2%3.0% conv.
kasa smart home4K/yr +10.1%1.3% conv.
kassa5K/yr +11.3%1.5% conv.

All search terms

Top wemo smart plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC70

Tapo$22.404.4★33,777 rev

Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White

Kasa Smart$25.194.5★40,346 rev

Kasa Smart Light Switch HS200P3 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required 3 Count -Pack of 1 White

Kasa Smart$33.544.6★26,946 rev

Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required

Kasa Smart$40.354.6★9,457 rev

Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White

Kasa Smart$14.344.5★40,346 rev

Newest

by launch date

Kasa Smart Switch 2-Gang HS200-2 Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required White

Kasa Smart$23.33976 rev

2y ago

Kasa Smart Ceiling Fan Control & Dimmer Switch | Adjustable 4-Speed Fan & Brightness Control | Works w/Apple HomeKit Alexa & Google Home | 2.4G Wi-Fi Only Single Pole Neutral Wire Required | KS240

Kasa Smart$39.96815 rev

2y ago

Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC71

Kasa Smart$22.4133,777 rev

3y ago

Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White

Kasa Smart$37.025,022 rev

4y ago

Wemo Smart Plug with Thread - Smart Outlet for Apple HomeKit - Smart Home Products Smart Home Lighting Smart Home Gadgets - Homekit Smart Plug - Works W/ Apple iPhone Easy NFC Set Up White

Belkin$28.311,169 rev

4y ago

What buyers say about wemo smart plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy to mount”

Quality-Overall11%

“Clear Quality”

Value For Money10%

“They are affordable”

Ease Of Use7%

“It makes your life easier”

Connectivity-Overall7%

“Easy to connect”

Socket/Port/Plug5%

“Best Smart Plugs”

Advertised Vs Actual Product4%

“As advertised”

Brightness/Shine/Glow3%

“Great lights”

Efficiency2%

“Effective when working”

Image/Picture Clarity2%

“Great picture quality”

What buyers complain about

Connectivity-Overall25%

“Disconnects often”

Durability13%

“Doesn't last”

Functionality-Overall8%

“It never worked”

Assembly/Installation6%

“Extremely hard to install”

Quality-Overall5%

“Overall they build quality is cheap”

Instructions/User Manual/Troubleshooting3%

“Instructions confusing”

Value For Money3%

“This product is too expensive”

Socket/Port/Plug3%

“Bad charging port”

Compatibility-Overall2%

“Compatibility issues”

Ease Of Use2%

“Hard to use”

Top return reasons

Connectivity-Overall29%

Compatibility-Overall17%

Functionality-Overall15%

Size-Overall6%

Defective Material/Parts4%

Value For Money4%