Webcam
MaybeShoppers spend an estimated $30.5M a year here. But demand is soft, at -13.8% this quarter, so Webcam is a Maybe.
- Flapen Score
- 53 / 100Top 13% of 8,347 Electronics niches · +10 vs the category median of 4353
- Market size
- $30.5M/yr8.9M searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 90 sellers
Flapen Score
Webcam against its category
The dotted line is the Electronics average. Past it, Webcam is stronger. Inside it, weaker.
Market
The Webcam market on Amazon at a glance
Shoppers on Amazon United States searched for Webcam 8.9M times last year and spent an estimated $30.5M. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 8.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.5M a year.
- Searches, last 12 months
- 8.9M
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $30.5Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- webcam3.1M searches a year
02 · Price
A sale here is worth $49.51.
Listings sell for $49.51 on average, from $9.99 to $185.61. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $49.51 that is $1.5M to $2.0M a year per listing.
- Average price
- $49.51inside the $15 to $100 sweet spot
- Price range
- $9.99–$185.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $1.5M–$2.0M
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Audio & Video Accessories. It carries 6,348 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Audio & Video Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,348per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Webcam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
90
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
10%
- Brand 151%
- Brand 219%
- Brand 310%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 10%)
Demand
Webcam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Webcam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- webcam3.1M/yr
- webcam for pc1.3M/yr
- logitech webcam651K/yr
- web cam549K/yr
- 4k webcam381K/yr
- streaming camera370K/yr
- computer camera357K/yr
- webcam with microphone286K/yr
- camera for computer272K/yr
- webcam 4k205K/yr
Reviews and returns
What reviews say buyers love and hate about Webcam
We read the reviews and the return reasons for every product selling here.
“its honestly low quality for how much it was worth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Webcam questions
Answered from the same tracked data.









