Is weather alert radio profitable to sell on Amazon United States?

The niche generates $384K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (39/100).

How competitive is the weather alert radio niche?

1 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in weather alert radio?

Top complaints mined from reviews: Signal Strength, Functionality-Overall, Assembly/Installation. The return rate is 1.7%.

When does demand for weather alert radio peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.

What does it cost to enter the weather alert radio niche?

Listings span $46.86–$98.48; the average listing price is $71.56 (sweet spot $15–$100). The average incumbent carries 7,041 reviews — the moat a new listing must climb.

weather alert radio

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$46.86–$98.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$71.56

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Good$384K

$384K/yr · 134K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,040.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, weather alert radio is a $384K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

weather alert radio market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $429K–$572K; units × avg price
Conversion rate: 4.0%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.3%
Avg brand age: 57 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Midland100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.7×

Open Trend

Top weather alert radio search terms

midland weather radio77K/yr +0.2%5.0% conv.
midland wr4007K/yr +16.1%4.9% conv.
midland noaa weather radio7K/yr -0.3%3.9% conv.
weather alert6K/yr -28.4%1.6% conv.
midland emergency radio8K/yr -31.2%2.6% conv.
midland wr1205K/yr -26.8%6.4% conv.
midland weather alert radio6K/yr -32.1%6.1% conv.
weather radio midland4K/yr -16.4%4.4% conv.
weather alert system2K/yr +36.1%1.9% conv.
midland wr400 deluxe noaa weather alert radio2K/yr +2.4%5.5% conv.

All search terms

Top weather alert radio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Midland - WR120B - NOAA Emergency Weather Alert Radio - Localized Programming Trilingual Display 60+ Emergency Alerts Alarm Selectable Alert Tone

Midland$46.864.5★24,208 rev

Midland - WR400 Weather Radio Deluxe - NOAA Emergency Alert Scanner Home Use with Battery Backup - Local County Programming Over 80 Emergency Voice Flashing Alerts Alarm Clock AM/FM Radio

Midland$89.114.5★4,598 rev

Midland - ER310 Emergency Crank Weather AM/FM Radio - Multiple Power Sources SOS Emergency Flashlight Ultrasonic Dog Whistle & NOAA Weather Scan + Alert (Red/Black)

Midland$71.864.6★5,937 rev

Midland - ER310PRO Portable Emergency Bluetooth Weather AM/FM Radio with 10 000 mAh Power Bank - Multiple Power Sources SOS Flashlight Ultrasonic Rescue Dog Siren & NOAA Weather (Red/Black)

Midland$98.484.5★161 rev

Midland ER40 Emergency Crank Radio

Midland$51.484.4★300 rev

Newest

by launch date

Midland - ER310PRO Portable Emergency Bluetooth Weather AM/FM Radio with 10 000 mAh Power Bank - Multiple Power Sources SOS Flashlight Ultrasonic Rescue Dog Siren & NOAA Weather (Red/Black)

Midland$98.48161 rev

9mo ago

Midland ER40 Emergency Crank Radio

Midland$51.48300 rev

4y ago

Midland - WR400 Weather Radio Deluxe - NOAA Emergency Alert Scanner Home Use with Battery Backup - Local County Programming Over 80 Emergency Voice Flashing Alerts Alarm Clock AM/FM Radio

Midland$89.114,598 rev

9y ago

Midland - ER310 Emergency Crank Weather AM/FM Radio - Multiple Power Sources SOS Emergency Flashlight Ultrasonic Dog Whistle & NOAA Weather Scan + Alert (Red/Black)

Midland$71.865,937 rev

10y ago

Midland - WR120B - NOAA Emergency Weather Alert Radio - Localized Programming Trilingual Display 60+ Emergency Alerts Alarm Selectable Alert Tone

Midland$46.8624,208 rev

21y ago

What buyers say about weather alert radio

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product14%

“As advertised”

Quality-Overall13%

“Good quality”

Ease Of Use10%

“Easy to program”

Assembly/Installation9%

“Easy set up”

Value For Money7%

“GOOD VALUE”

Signal Strength5%

“Very good reception”

Battery Life5%

“This emergency radio checks all the important boxes - it has a rechargeable battery”

Durability3%

“On time and not broken”

Noise Level3%

“Has adjustable noise level”

Audio Quality3%

“Sound quality good”

What buyers complain about

Signal Strength16%

“Bad reception”

Functionality-Overall8%

“Doesn't work well”

Assembly/Installation7%

“It is very difficult to set up”

Noise Level7%

“Static, Too Quite”

Charging7%

“not to charge a cell phone”

Quality-Overall7%

“Not reliable”

Value For Money5%

“Priced high”

Instructions/User Manual/Troubleshooting4%

“Directions are insane”

Ease Of Use4%

“Difficult”

Battery Life3%

“Battery life is not good”

Top return reasons

Functionality-Overall20%

Signal Strength8%

Charging8%

Audio Quality7%

Value For Money7%

Advertised Vs Actual Product6%

Size-Overall5%

Defective Material/Parts4%

Noise Level4%

Assembly/Installation3%

Common questions

Is weather alert radio profitable to sell on Amazon United States?: The niche generates $384K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (39/100).
How competitive is the weather alert radio niche?: 1 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in weather alert radio?: Top complaints mined from reviews: Signal Strength, Functionality-Overall, Assembly/Installation. The return rate is 1.7%.
When does demand for weather alert radio peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.7× the quietest.
What does it cost to enter the weather alert radio niche?: Listings span $46.86–$98.48; the average listing price is $71.56 (sweet spot $15–$100). The average incumbent carries 7,041 reviews — the moat a new listing must climb.