Wd Purple 2tb
FailThe top 5 brands take 100% of clicks, so Wd Purple 2tb is a Fail.
- Flapen Score
- 40 / 100Ranks 5,198 of 8,347 Electronics niches · −3 vs the category median of 4340
- Market size
- $68K/yr13K searches / yr
- 90-day growth
- +22.7%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 113 sellers
Flapen Score
Wd Purple 2tb against its category
The dotted line is the Electronics average. Past it, Wd Purple 2tb is stronger. Inside it, weaker.
Market
The Wd Purple 2tb market on Amazon at a glance
Shoppers on Amazon United States searched for Wd Purple 2tb 13K times last year and spent an estimated $68K. All 4 brands take every click. Demand peaks in Apr–May–Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +22.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $68Ka year
- Peak month
- May1.8× the quietest month
- Top search term
- wd purple 2tb7K searches a year
02 · Price
A sale here is worth $89.11.
Listings sell for $89.11 on average, from $57.23 to $157.30. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $89.11 that is $0 to $9K a year per listing.
- Average price
- $89.11inside the $15 to $100 sweet spot
- Price range
- $57.23–$157.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #538 within Data Storage. It carries 6,034 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 43%
- Out of stock, average day
- 1.2%
- Average rank
- #538in Data Storage
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 6,034per listing
- Listings tracked
- 21
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Wd Purple 2tb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Western Digital 2TB WD Purple Surveillance Internal Hard Drive HDD - SATA 6 Gb/s 64 MB Cache 3.5 - WD23PURZ
- Price
- $95.42
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 3y ago

Western Digital 2TB WD Purple Surveillance Internal Hard Drive HDD - SATA 6 Gb/s 256 MB Cache 3.5 - WD22PURZ
- Price
- $104.29
- Rating
- 4.6/5
- Reviews
- 2,768
- Age
- 4y ago

Seagate Skyhawk 2TB Internal Hard Drive 3.5 Inch SATA 6Gb/s HDD for DVR & NVR Surveillance Systems 24/7 Recording Model ST2000VX007 (M. Refurbished)
- Price
- $84.45
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3mo ago
![WD Purple 2TB Surveillance Hard Disk Drive - 5400 RPM Class SATA 6 Gb/s 64MB Cache 3.5 Inch - WD20PURX [Old Version] (Renewed)](https://m.media-amazon.com/images/I/41pFhOTXYML.jpg)
WD Purple 2TB Surveillance Hard Disk Drive - 5400 RPM Class SATA 6 Gb/s 64MB Cache 3.5 Inch - WD20PURX [Old Version] (Renewed)
- Price
- $69.04
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 8y ago

MDD 2TB 64MB Cache 7200RPM SATA 6.0Gb/s 3.5inch Internal Surveillence Hard Drive - MDD2TSATA6472DVR
- Price
- $68.63
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 2y ago
Trending
estimated 90-day click momentum
Seagate SV35 2TB 7200RPM SATA 6-Gb/s NCQ 64MB Cache 3.5-Inch Internal Bare Drive for Video Surveillance ST2000VX000
- Price
- $91.94
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 15y ago

Seagate Skyhawk 2TB Internal Hard Drive 3.5 Inch SATA 6Gb/s HDD for DVR & NVR Surveillance Systems 24/7 Recording Model ST2000VX007 (M. Refurbished)
- Price
- $84.45
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3mo ago
![Western Digital Purple 3TB Surveillance Hard Disk Drive - 5400 RPM Class SATA 6 Gb/s 64MB Cache 3.5 Inch - WD30PURX [Old Version]](https://m.media-amazon.com/images/I/51OfK3EVVhL.jpg)
Western Digital Purple 3TB Surveillance Hard Disk Drive - 5400 RPM Class SATA 6 Gb/s 64MB Cache 3.5 Inch - WD30PURX [Old Version]
- Price
- $117.37
- Rating
- 4.3/5
- Reviews
- 672
- Age
- 12y ago

Seagate Skyhawk 2TB Internal Hard Drive 3.5 Inch SATA 6Gb/s HDD for DVR & NVR Surveillance Systems 24/7 Recording Model ST2000VX007 (M. Refurbished)
- Price
- $78.89
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7y ago

Seagate Skyhawk 2TB Video Internal Hard Drive HDD 3.5 Inch SATA 6Gb/s 256MB Cache for DVR NVR Security Camera System with in-House Rescue Services (ST2000VXZ17/017)
- Price
- $99.05
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 3y ago
Newest
by launch date
Seagate Skyhawk 2TB Internal Hard Drive 3.5 Inch SATA 6Gb/s HDD for DVR & NVR Surveillance Systems 24/7 Recording Model ST2000VX007 (M. Refurbished)
- Price
- $84.45
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 3mo ago

Western Digital 4TB WD Purple Surveillance Internal Hard Drive HDD - SATA 6 Gb/s 128 MB Cache 3.5 - WD44PURZ
- Price
- $157.30
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 7mo ago

MDD 2TB 64MB Cache 7200RPM SATA 6.0Gb/s 3.5inch Internal Surveillence Hard Drive - MDD2TSATA6472DVR (Renewed)
- Price
- $66.56
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

MDD 2TB 64MB Cache 7200RPM SATA 6.0Gb/s 3.5inch Internal Surveillence Hard Drive - MDD2TSATA6472DVR
- Price
- $68.63
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 2y ago

Western Digital 2TB WD Purple Surveillance Internal Hard Drive HDD - SATA 6 Gb/s 64 MB Cache 3.5 - WD23PURZ
- Price
- $95.42
- Rating
- 4.4/5
- Reviews
- 1,756
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
113
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
0%
- Western Digital55%
- Seagate28%
- MDD MAXDIGITALDATA14%
- GoHardDrive3%
Demand
Wd Purple 2tb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jul · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Wd Purple 2tb
We read the reviews and the return reasons for every product selling here.
“failed 2 years 4 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wd Purple 2tb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









