Wd Elements External Hard Drive

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +112.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

580K

Growth, 90 days vs prior 90

+112.0%

Conversion, latest week

0.2%

Market size, estimated

$201Ka year

Top search term

western digital211K searches a year

Listings sell for $182.55 on average, from $67.10 to $471.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $182.55 that is $18K to $46K a year per listing.

Average price

$182.55above the $15 to $100 sweet spot

Price range

$67.10–$471.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$18K–$46K

Returns

2.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Data Storage. It carries 80,044 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#41in Data Storage

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

80,044per listing

Listings tracked

26

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months