Wd Easystore

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $512K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

5.0%

Market size, estimated

$512Ka year

Peak month

April4.3× the quietest month

Top search term

wd 2tb external hard drive12K searches a year

Listings sell for $131.52 on average, from $10.13 to $361.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $131.52 that is $33K to $66K a year per listing.

Average price

$131.52above the $15 to $100 sweet spot

Price range

$10.13–$361.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$33K–$66K

Returns

2.9%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #111 within Data Storage. It carries 42,660 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

78%

Out of stock, average day

1.0%

Average rank

#111in Data Storage

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

42,660per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months