- Flapen Score
- 21 / 100Ranks 8,237 of 8,347 Electronics niches · −22 vs the category median of 4321
- Market size
- $33K/yr39K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 66%top-5 click share · 2 brands · 194 sellers
Flapen Score
Wd Blue against its category
The dotted line is the Electronics average. Past it, Wd Blue is stronger. Inside it, weaker.
Market
The Wd Blue market on Amazon at a glance
Shoppers on Amazon United States searched for Wd Blue 39K times last year and spent an estimated $33K. All 2 brands take every click. Flapen scores it 21 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $33Ka year
- Top search term
- wd blue30K searches a year
02 · Price
A sale here is worth $128.56.
Listings sell for $128.56 on average, from $43.73 to $339.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $128.56 that is $0 to $13K a year per listing.
- Average price
- $128.56above the $15 to $100 sweet spot
- Price range
- $43.73–$339.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #111 within Data Storage. It carries 22,112 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 80%
- Out of stock, average day
- 5.6%
- Average rank
- #111in Data Storage
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 22,112per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Wd Blue products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Western Digital 8TB WD Blue PC Internal Hard Drive HDD - 5640 RPM SATA 6 Gb/s 256 MB Cache 3.5 - WD80EAAZ
- Price
- $182.02
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 2y ago

Western Digital 1TB WD Blue SA510 SATA Internal Solid State Drive SSD - SATA III 6 Gb/s 2.5/7mm Up to 560 MB/s - WDS100T3B0A
- Price
- $116.52
- Rating
- 4.4/5
- Reviews
- 12,006
- Age
- 4y ago

Western Digital 12TB WD Blue Internal Hard Drive HDD - 7200 RPM SATA 6 Gb/s 512 MB Cache 3.5 - WD120EAGZ
- Price
- $232.36
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 1y ago

WD Blue SN5100 1TB NVMe SSD - M.2 2280 PCIe Gen 4.0 Internal Solid State Drive - Read Speeds Up to 7 100MB/s Upgrade Storage for PC/Laptops - WDS100T5B0E
- Price
- $108.46
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 11mo ago

Western Digital 1TB WD Blue PC Internal Hard Drive HDD - 7200 RPM SATA 6 Gb/s 64 MB Cache 3.5 - WD10EZEX
- Price
- $59.30
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 14y ago
Trending
estimated 90-day click momentum
Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 128 MB Cache 3.5 - WD40EZZX
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 1y ago

Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 256 MB Cache 3.5 - WD40EZAX (Renewed)
- Price
- $108.38
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 2y ago

WD Blue SN5100 500GB NVMe SSD - M.2 2280 PCIe Gen 4.0 Internal Solid State Drive - Read Speeds Up to 6 600MB/s Upgrade Storage for PC/Laptops - WDS500G5B0E
- Price
- $80.29
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 11mo ago

Western Digital 2TB WD Blue SA510 SATA Internal Solid State Drive SSD - SATA III 6 Gb/s 2.5/7mm Up to 560 MB/s - WDS200T3B0A
- Price
- $189.66
- Rating
- 4.4/5
- Reviews
- 12,006
- Age
- 3y ago

Western Digital Blue WD5000AZLX 500GB 7200 RPM 32MB Cache SATA 6.0Gb/s 3.5 Internal Hard Drive Bare Drive
- Price
- $43.73
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 13y ago
Newest
by launch date
WD Blue SN5100 1TB NVMe SSD - M.2 2280 PCIe Gen 4.0 Internal Solid State Drive - Read Speeds Up to 7 100MB/s Upgrade Storage for PC/Laptops - WDS100T5B0E
- Price
- $108.46
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 11mo ago

WD Blue SN5100 500GB NVMe SSD - M.2 2280 PCIe Gen 4.0 Internal Solid State Drive - Read Speeds Up to 6 600MB/s Upgrade Storage for PC/Laptops - WDS500G5B0E
- Price
- $80.29
- Rating
- 4.8/5
- Reviews
- 760
- Age
- 11mo ago

Western Digital 12TB WD Blue Internal Hard Drive HDD - 7200 RPM SATA 6 Gb/s 512 MB Cache 3.5 - WD120EAGZ
- Price
- $232.36
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 1y ago

Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 128 MB Cache 3.5 - WD40EZZX
- Price
- $148.51
- Rating
- 4.6/5
- Reviews
- 57,669
- Age
- 1y ago
![Western Digital 1TB WD Blue SN5000 NVMe Internal Solid State Drive SSD - PCIe Gen 4.0 M.2 2280 Up to 5 150 MB/s - WDS100T4B0E [New Generation]](https://m.media-amazon.com/images/I/31nh1689+tL.jpg)
Western Digital 1TB WD Blue SN5000 NVMe Internal Solid State Drive SSD - PCIe Gen 4.0 M.2 2280 Up to 5 150 MB/s - WDS100T4B0E [New Generation]
- Price
- $92.16
- Rating
- 4.7/5
- Reviews
- 2,751
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
194
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Western Digital88%
- Sandisk12%
Demand
Wd Blue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Wd Blue
We read the reviews and the return reasons for every product selling here.
“Immediate failure”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wd Blue questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









