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Waterproof Ipad Case

Fail

Shoppers spend an estimated $36K a year here, so Waterproof Ipad Case is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$36K/yr23K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
69%top-5 click share · 15 brands · 27 sellers

Flapen Score

Waterproof Ipad Case against its category

The dotted line is the Electronics average. Past it, Waterproof Ipad Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waterproof Ipad Case market on Amazon at a glance

Shoppers on Amazon United States searched for Waterproof Ipad Case 23K times last year and spent an estimated $36K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
5.1%
Market size, estimated
$36Ka year
Peak month
December2.0× the quietest month
Top search term
ipad a16 waterproof case12K searches a year

02 · Price

A sale here is worth $31.18.

Listings sell for $31.18 on average, from $15.10 to $60.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.18 that is $0 to $3K a year per listing.

Average price
$31.18inside the $15 to $100 sweet spot
Price range
$15.10–$60.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,244 within Tablet Accessories. It carries 2,022 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#1,244in Tablet Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,022per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Waterproof Ipad Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

27

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

24%

  • Brand 128%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Waterproof Ipad Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Waterproof Ipad Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipad a16 waterproof case12K/yr
  • ipad a16 case waterproof7K/yr
  • waterproof ipad 11th generation case5K/yr

Reviews and returns

What reviews say buyers love and hate about Waterproof Ipad Case

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Touch/Button Controls”
2.2%of orders come back
“your touch stop working”
A buyer, on “Touch/Button Controls”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waterproof Ipad Case questions

Answered from the same tracked data.