waterproof earbuds for swimming
Launch itA $1.0M/yr market growing +0.2% this quarter with returns at 3.7% — clears our launch bar.
Avg price
Great$51.00avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.0M$1.0M/yr · 512K searches
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.81–$205.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,429.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, waterproof earbuds for swimming is a $1.0M/yr Amazon United States market (512K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Launch it — 58/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
waterproof earbuds for swimming market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $765K–$1.0M
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.9%
- Avg brand age
- 28 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
108
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
40%
Top 20: 76%
Open market
31%
- Raycon34%
- Soundcore13%
- bmani7%
- Kinglucky6%
- JLab5%
- OHAYO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top waterproof earbuds for swimming search terms
- earbuds with ear hooks163K/yr
- raycon open earbuds93K/yr
- bluetooth earbuds over ear61K/yr
- ear buds clip on39K/yr
- clip headphones30K/yr
- raycon open ear earbuds13K/yr
- over the ear ear buds18K/yr
- wireless over the ear earbuds31K/yr
- over ear ear buds14K/yr
- earbud clips10K/yr
Top waterproof earbuds for swimming products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raycon Essential Open Ear Earbuds Open Ear Headphones Earbuds Wireless Bluetooth Sweat & Water-Resistant Earphones Running Headphones with Ultra-Lightweight Design 36 Hours Battery Life (Blue)
Raycon$68.674.1★2,408 rev
Raycon Essential Open Ear Earbuds Open Ear Headphones Earbuds Wireless Bluetooth Sweat & Water-Resistant Earphones Running Headphones with Ultra-Lightweight Design 36 Hours Battery Life (Black)
Raycon$68.854.1★2,408 rev
Soundcore V20i by Anker Open-Ear Headphones Adjustable Ear Hooks Ultra-Comfort Snug Fit Powerful Sound Clear Calls IP55 36H Playtime Bluetooth 5.4 Wireless Earbuds Multipoint Connection
Soundcore$26.284.4★16,761 rev
bmani Ear Buds Wireless Earbuds Bluetooth Headphones with 80H Playtime LED Display Case Over-Ear Hook with Mic Stereo Sound Easy Button Controls Sports Earphones for Running Workout Gym Black
bmani$27.384.4★54,868 rev
Kinglucky Upgraded Clip-On Earbuds Bluetooth 6.0 Wireless Headphones Open Ear Buds Comfortable Fit & Crystal-Clear Sound 40H Playtime for Women & Kids Ideal for Small Ears Sports Glasses Rose Gold
Kinglucky$27.164.4★1,671 rev
Newest
by launch date
JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)
JBL$102.64452 rev
Wireless Earbuds Bluetooth 5.4 Headphones Sport Over Ear Buds With ENC Noise Cancelling Mic 48H Wireless Earphone With Earhooks Stereo Deep Bass IP7 Waterproof ear bud for Workout Running Black
Jesebang$22.7825,765 rev
Raycon Essential Open Ear Earbuds Open Ear Headphones Earbuds Wireless Bluetooth Sweat & Water-Resistant Earphones Running Headphones with Ultra-Lightweight Design 36 Hours Battery Life (Blue)
Raycon$68.672,408 rev
Raycon Essential Open Ear Earbuds Open Ear Headphones Earbuds Wireless Bluetooth Sweat & Water-Resistant Earphones Running Headphones with Ultra-Lightweight Design 36 Hours Battery Life (Black)
Raycon$68.852,408 rev
Raycon Essential Open Ear Earbuds Open Ear Headphones Earbuds Wireless Bluetooth Sweat & Water-Resistant Earphones Running Headphones with Ultra-Lightweight Design 36 Hours Battery Life (Mint)
Raycon$68.532,408 rev
Trending
90-day click momentumJBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)
JBL$102.644.2★
Kinglucky Upgraded Clip-On Earbuds Bluetooth 6.0 Wireless Headphones Open Ear Buds Comfortable Fit & Crystal-Clear Sound 40H Playtime for Women & Kids Ideal for Small Ears Sports Glasses Rose Gold
Kinglucky$27.164.4★
Soundcore C50i by Anker Open Ear Earbuds Clip-On Headphones Over Ear for Running Workout 12mm Drivers Powerful Bass IP55 Waterproof Bluetooth 6.0 Hi-Res FlexiClip Design
Soundcore$43.214.4★
OHAYO A7 Open Ear Clip-On Headphones for Glasses Wearers - Safe for Running & Streets 4.7g Weightless Fit 40H Battery Bluetooth 5.4 Black
OHAYO$18.734.4★
Renmou for Wireless Earbuds Sport Bluetooth 5.4 Headphones Over Ear Buds with Deep Bass Sound 60H Playtime Clear Calls Earphones Redesigned Comfort Fit with Earhooks for Running Meeting Workout
Renmou$9.994.3★
What buyers say about waterproof earbuds for swimming
What buyers praise and complain about, mined from review topics.What buyers love
“Sound great, comfortable”
“they're comfy on my ears”
“Amazing quality”
“Cheap price”
“Amazing battery life”
“Very comfortable fit”
“Comfortable to wear”
“Charges fast”
“Easy to connect”
“Noise canceling works well”
What buyers complain about
“Doesn't Charge”
“Easily breaks”
“Sound is horrible”
“Bad connectivity”
“Bad quality”
“Doesn't fit”
“Volume sucks”
“Same thing buzzing”
“Battery does not last long”
“Did NOT work”
Top return reasons
Common questions
- Is waterproof earbuds for swimming profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 45 tracked products. 16 of 18 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Launch it (58/100).
- How competitive is the waterproof earbuds for swimming niche?
- 24 brands and 108 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in waterproof earbuds for swimming?
- Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 3.7%.
- When does demand for waterproof earbuds for swimming peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the waterproof earbuds for swimming niche?
- Listings span $9.81–$205.72; the average listing price is $51.00 (sweet spot $15–$100). The average incumbent carries 8,430 reviews — the moat a new listing must climb.