waterproof camera
Worth a lookShows a $4.2M/yr market, but prices mostly outside the sweet spot ($29.38–$517.59) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 2.4M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$97.64avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad4,196avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$29.38–$517.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, waterproof camera is a $4.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
waterproof camera market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $3.9M–$4.9M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 100%
- Out of stock
- 13.6%
- Avg brand age
- 32 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
102
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 84%
Open market
16%
- KODAK36%
- AKASO20%
- Yifecial12%
- YISENCE8%
- Agoigo5%
- Fujifilm3%
- Open — no brand owns it (13 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
Top waterproof camera search terms
- underwater camera741K/yr
- waterproof camera508K/yr
- kodak pixpro wpz2448K/yr
- waterproof digital camera126K/yr
- waterproof camera underwater98K/yr
- water proof camera64K/yr
- underwater camera snorkeling82K/yr
- under water cameras for snorkeling59K/yr
- kodak wpz256K/yr
- digital camera waterproof44K/yr
Top waterproof camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KODAK PIXPRO WPZ2 Waterproof Digital Camera 16MP with 4X Optical Zoom Shockproof Dustproof 1080p Video Wi-Fi Yellow
KODAK$161.874.2★4,079 rev
AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black
AKASO$60.414.4★39,241 rev
Kodak PIXPRO WPZ2 Waterproof Digital Camera 16MP with 4X Optical Zoom Shockproof Dustproof 1080p Video Wi-Fi Blue
KODAK$162.684.2★4,079 rev
Kodak PIXPRO WPZ2 Digital Camera (Yellow) | 16MP Sensor 4X Optical Zoom Waterproof Shockproof Design & Full HD Video | Great for Outdoor & Travel Photos (WPZ2YL) + 32GB Card + Case + Cleaning Cloth
KODAK$241.774.3★10 rev
Agoigo Kids Waterproof Camera - Children Underwater HD Video Digital Camcorder Portable Travel Toy for Toddler - Ideal Christmas Birthday Gifts for Boys Girls Age 3-12 with 32GB Card (Blue)
Agoigo$29.384.4★9,412 rev
Newest
by launch date
4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Surfing Snorkeling Swimming Pink
Yifecial$55.6382 rev
64MP 4K Underwater Camera with 16GB Card Autofocus Floatable Waterproof Camera 16FT IPS HD Screen & 16X Zoom
Yifecial$59.1429 rev
4K Underwater Digital Camera for Kids: 10FT Waterproof Camera - 48MP Floating Camera for Snorkeling - Surfing - Swimming - Dual-Screen Selfie - Autofocus - 18X Zoom - 32GB TF-Card - Pink - 2026 New
Tonfarb$38.402 rev
4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Snorkeling Surfing Swimming
Yifecial$55.8675 rev
Kodak PIXPRO WPZ2 Digital Camera (Yellow) | 16MP Sensor 4X Optical Zoom Waterproof Shockproof Design & Full HD Video | Great for Outdoor & Travel Photos (WPZ2YL) + 32GB Card + Case + Cleaning Cloth
KODAK$241.7710 rev
Trending
90-day click momentum64MP 4K Underwater Camera with 16GB Card Autofocus Floatable Waterproof Camera 16FT IPS HD Screen & 16X Zoom
Yifecial$59.143.2★
4K Underwater Camera 16FT Waterproof Camera with 32GB Card 64MP Autofocus Dual-Screen Selfie Underwater Camera for Snorkeling Waterproof Compact Floatable Digital Camera 1250mAh Battery Type-C
YISENCE$67.424.8★
4K Underwater Digital Camera for Kids: 10FT Waterproof Camera - 48MP Floating Camera for Snorkeling - Surfing - Swimming - Dual-Screen Selfie - Autofocus - 18X Zoom - 32GB TF-Card - Pink - 2026 New
Tonfarb$38.403.0★
4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Surfing Snorkeling Swimming Pink
Yifecial$55.634.8★
4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Snorkeling Surfing Swimming
Yifecial$55.863.9★
What buyers say about waterproof camera
What buyers praise and complain about, mined from review topics.What buyers love
“Money well spent”
“easy to handle”
“Amazing Quality”
“Great picture quality”
“It is water proof”
“Good video quality”
“As advertised”
“Decent battery life”
“Comes with a lot of useful attachments”
“Very lightweight and easy to set up”
What buyers complain about
“I was a little worried on how it was water proof”
“Horrible quality”
“resulting in poor image quality overall”
“This is a cheap little camera that does not take good pictures”
“doesn't even turn on now”
“Battery life is very short”
“Doesnt last”
“Having issues charging”
“Instructions not very good”
“I could not get it to connect”
Top return reasons
Common questions
- Is waterproof camera profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 34 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the waterproof camera niche?
- 19 brands and 102 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in waterproof camera?
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Image/Picture Clarity. The return rate is 4.8%.
- When does demand for waterproof camera peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the waterproof camera niche?
- Listings span $29.38–$517.59; the average listing price is $97.64 (sweet spot $15–$100). The average incumbent carries 4,196 reviews — the moat a new listing must climb.