warranty protection plan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.66avg listing price — sweet spot $15–$100
Price range
Good$3.44–$150.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$127K$127K/yr · 299K searches
Review moat
Bad7,268.27avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, warranty protection plan is a $127K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
warranty protection plan market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $173K–$208K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #957
- Page quality
- 0%
- Prime
- 5%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
0%
- ASURION97%
- Huepar2%
- Generic1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top warranty protection plan search terms
- warranty protection plan95K/yr
- warranty47K/yr
- protection plan50K/yr
- electronic protection plans32K/yr
- warranty protection plan i purchased20K/yr
- warranty on purchased items16K/yr
- extended warranty protection plan9K/yr
- protection plans8K/yr
- extended warranty4K/yr
- add protection plan after purchase9K/yr
Top warranty protection plan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ASURION 3 Year Electronics Protection Plan ($175 - $199.99)
ASURION$27.594.5★8,662 rev
ASURION 3 Year Electronics Protection Plan ($250 - $299.99)
ASURION$35.024.5★5,290 rev
ASURION 3 Year Electronics Protection Plan ($30 - $39.99)
ASURION$5.834.5★39,506 rev
ASURION 3 Year Electronics Protection Plan ($1000 - $1249.99)
ASURION$110.344.5★310 rev
ASURION 3 Year Electronics Protection Plan ($350 - $399.99)
ASURION$45.914.5★2,925 rev
Newest
by launch date
Huepar 330Ft Green Laser Measuring Tool with Bluetooth APP Control
Huepar$58.21209 rev
Generic 3/4 Sleeve Casual Summer Tunic Tops for Women 2024 Trendy Crew Neck Cotton Shirt Floral Print Loose Fit Clothing Graphic Tee Orange Blouses for Women Womens Tshirts Cotton Loose fit Graphic
Generic$3.44305 rev
ASURION 3 Year Electronics Protection Plan ($1000 - $1249.99)
ASURION$110.34310 rev
ASURION 3 Year Electronics Protection Plan ($600 - $699.99)
ASURION$65.62619 rev
ASURION 3 Year Electronics Protection Plan ($1500 - $1999.99)
ASURION$150.9296 rev
Trending
90-day click momentumHuepar 330Ft Green Laser Measuring Tool with Bluetooth APP Control
Huepar$58.214.5★
Generic 3/4 Sleeve Casual Summer Tunic Tops for Women 2024 Trendy Crew Neck Cotton Shirt Floral Print Loose Fit Clothing Graphic Tee Orange Blouses for Women Womens Tshirts Cotton Loose fit Graphic
Generic$3.444.1★
ASURION 3 Year Electronics Protection Plan ($1000 - $1249.99)
ASURION$110.344.5★
ASURION 3 Year Electronics Protection Plan ($175 - $199.99)
ASURION$27.594.5★
ASURION 3 Year Home Improvement Protection Plan ($30 - $39.99)
ASURION$5.874.4★
What buyers say about warranty protection plan
What buyers praise and complain about, mined from review topics.What buyers love
“Super easy process”
“Not expensive”
“It worked”
“Terrific value and quality”
“Awesome Coverage”
“Im happy for the gift card Thank you”
“Great plan”
“Smooth as glass”
“Easy to connect with, courteous and repair or replace promptly”
“If you use metric as your standard units of measurement this unit is fine”
What buyers complain about
“they make it almost impossible for you to actually use this when ur device breaks”
“BAD BUSINESS”
“it cost more than the item I bought”
“Now I have a head unit in my vehicle that does not work”
“Very deceptive”
“My sons VR stopped working - would not charge or turn on”
“Over priced cameras”
“Why does it have to be so difficult”
“Junk pure junk”
“Finally Asurion is paying for claims without a big fit”
Top return reasons
Common questions
- Is warranty protection plan profitable to sell on Amazon United States?
- The niche generates $127K/yr across 22 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the warranty protection plan niche?
- 3 brands and 4 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in warranty protection plan?
- Top complaints mined from reviews: Durability, Ethical Trade/Fair Trade, Value For Money. The return rate is 0.0%.
- When does demand for warranty protection plan peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the warranty protection plan niche?
- Listings span $3.44–$150.92; the average listing price is $34.66 (sweet spot $15–$100). The average incumbent carries 7,268 reviews — the moat a new listing must climb.