Is wall surge protector profitable to sell on Amazon United States?

The niche generates $639K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the wall surge protector niche?

19 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in wall surge protector?

Top complaints mined from reviews: Durability, Socket/Port/Plug, Functionality-Overall. The return rate is 1.5%.

When does demand for wall surge protector peak?

Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the wall surge protector niche?

Listings span $8.49–$23.24; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 14,821 reviews — the moat a new listing must climb.

wall surge protector

Worth a look

Shows low returns (1.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Great1.5%

return rate — above 6% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good$639K

$639K/yr · 605K searches

Avg price

Good$13.08

avg listing price — sweet spot $15–$100

Price range

Good$8.49–$23.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Review moat

Bad14,820.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, wall surge protector is a $639K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $654K–$785K; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 8.1%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 167 days

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

31%

QINLIANF18%
One Beat16%
Addtam12%
Philips9%
Belkin8%
POWRUI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wall Charger Surge Protector QINLIANF 5 Outlet Extender with 4 USB Charging Ports 3-Sided 1680J Power Strip Multi Plug Adapter Spaced for Home Travel Office

QINLIANF$9.834.7★111,782 rev

Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel

One Beat$10.664.7★19,037 rev

Belkin 6-Outlet Surge Protector Power Strip USB-C & USB-A Ports w/ USB-C PD Fast Charge ETL-Listed Wall-Mountable w/ 6 AC Outlets Overvoltage Protection LED Indicator 1 680 Joules of Protection

Belkin$22.054.7★1,165 rev

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.804.7★2,912 rev

POWRUI Multi Plug 6 Outlet Surge Protector Extender with 3 USB Ports (1 USB C) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets ETL Listed White

POWRUI$11.814.7★15,619 rev

Newest

by launch date

Amazon Basics Wall Mount Surge Protector Power Strip with 9-in-1 Hub 1080 Joules 6 AC Outlets 1 USB-A and 2 USB-C (20W Fast Charging) White

Amazon Basics$18.18141 rev

5mo ago

Multi Plug Wall Outlet Surge Protector - Teiobar Outlet Extender with 6 Outlets and 4 USB Ports(2 USB-C) Outlet Splitter for Home Office Dorm Room Essentials ETL White

Teiobar$10.05364 rev

6mo ago

Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C) Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials ETL White

NUOZHI$10.04865 rev

9mo ago

Addtam Surge Protector Outlet Extender 6-Outlet Splitter with 4 USB Wall Charger(2 USB-C Ports) Multi Plug Wall Outlet 1800J Power Strip for Home Office Dorm Room Essentials

Addtam$8.802,912 rev

1y ago

Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office

BlueStars$23.24333 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Socket/Port/Plug15%

“great plug”

Quality-Overall13%

“Decent quality”

Charging10%

“Great charger”

Advertised Vs Actual Product9%

“Exactly what we needed”

Ease Of Use8%

“Very handy”

Value For Money7%

“Great buy for the money”

Assembly/Installation5%

“Easy to put together”

Size-Overall3%

“Fits securely”

Design-Overall3%

“Sleek design”

Portability2%

“Great for traveling”

What buyers complain about

Durability16%

“Falls apart”

Socket/Port/Plug11%

“Not all USB ports work”

Functionality-Overall8%

“Stopped working”

Charging8%

“Charging Issues”

Noise Level6%

“Makes noise”

Quality-Overall6%

“Awful, cheap garbage”

Size-Overall5%

“Too big”

Value For Money2%

“crazy cost more than 1/2 the product to return it”

Compatibility-Overall2%

“Not compatible”

Connectivity-Overall2%

“Not a good connection”

Top return reasons

Size-Overall30%

Charging11%

Socket/Port/Plug10%

Compatibility-Overall9%

Functionality-Overall8%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Value For Money4%

Connectivity-Overall3%

Add-Ons/Attachments2%

Common questions

Is wall surge protector profitable to sell on Amazon United States?: The niche generates $639K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the wall surge protector niche?: 19 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in wall surge protector?: Top complaints mined from reviews: Durability, Socket/Port/Plug, Functionality-Overall. The return rate is 1.5%.
When does demand for wall surge protector peak?: Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the wall surge protector niche?: Listings span $8.49–$23.24; the average listing price is $13.08 (sweet spot $15–$100). The average incumbent carries 14,821 reviews — the moat a new listing must climb.

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All Electronics niches

wall surge protector

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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