Walkman
FailPrices span $6.89–$2491.52, mostly outside the sweet spot, so Walkman is a Fail.
- Flapen Score
- 47 / 100Top 33% of 8,347 Electronics niches · +4 vs the category median of 4347
- Market size
- $2.5M/yr1.5M searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 94 sellers
Flapen Score
Walkman against its category
The dotted line is the Electronics average. Past it, Walkman is stronger. Inside it, weaker.
Market
The Walkman market on Amazon at a glance
Shoppers on Amazon United States searched for Walkman 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $2.5Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- walkman611K searches a year
02 · Price
A sale here is worth $226.18.
Listings sell for $226.18 on average, from $6.89 to $2491.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $226.18 that is $113K to $170K a year per listing.
- Average price
- $226.18above the $15 to $100 sweet spot
- Price range
- $6.89–$2491.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $113K–$170K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #94 within Portable Audio & Video. It carries 1,271 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #94in Portable Audio & Video
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 1,271per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Walkman products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TOMASHI Portable Cassette Player Tape Recorder with Built-in Speaker Microphone Headphone Jack- 4.57 x 3.54 x 1.38inch
- Price
- $20.01
- Rating
- 4.0/5
- Reviews
- 2,446
- Age
- 4y ago

Sony NW-A306 Walkman 32GB Hi-Res Portable Digital Music Player with Android up to 36 Hour Battery Wi-Fi & Bluetooth and USB Type-C Black NW-A306/B Black
- Price
- $361.03
- Rating
- 3.8/5
- Reviews
- 539
- Age
- 3y ago

Portable Cassette Player Tape Recorder with Built-in Speaker Microphone Headphone Jack- 4.57 x 3.54 x 1.38inch (Blue)
- Price
- $21.10
- Rating
- 4.0/5
- Reviews
- 2,446
- Age
- 1y ago

Gracioso Protable Cassette Player: AM FM Compact Cassette Tape Player with 3.5mm Headphone Big Speaker & Earphone Jack Build in Microphone Cassette Recorder Player Powered by DC or AA Battery
- Price
- $27.30
- Rating
- 4.2/5
- Reviews
- 2,437
- Age
- 4y ago

KLIM K8 Cassette Tape Player Portable with F1 Headphones - Cassette Recorder - NEW Version - AM/FM - Built-in Microphone & Speaker - Headphone Jack & Earphones - Black
- Price
- $31.04
- Rating
- 4.4/5
- Reviews
- 458
- Age
- 1y ago
Trending
estimated 90-day click momentum
QFX RETRO-1980 Portable Bluetooth Cassette Tape Player Recorder Auto Reverse USB-C Rechargeable Built-in Speaker and Microphone Stereo Earbuds Included
- Price
- $41.52
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 4mo ago

Jensen CR-100 Vinatge Portable Personal Cassette/Recorder Tape Player with AM-FM Radio Built-in Speaker & Microphone Headphone Jack Input - Teal Limited Edition
- Price
- $29.40
- Rating
- 4.2/5
- Reviews
- 1,224
- Age
- 5y ago

Gracioso Bluetooth Cassette Tape Player with 1100mAh Rechargeable Battery
- Price
- $38.21
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 1y ago

TOMASHI Cassette Player Tape Recorder FM AM Radio with Built-in Speaker Microphone F-315B
- Price
- $30.02
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 1y ago

Sony NW-ZX707 Walkman 64GB Hi-Res Portable Digital Music Player with Android Large 5.0 (diag) Touchscreen Display up to 24 Hour Battery Wi-Fi & Bluetooth and USB Type-C Black NW-ZX707/B
- Price
- $603.54
- Rating
- 3.5/5
- Reviews
- 74
- Age
- 3y ago
Newest
by launch date
QFX RETRO-1980 Portable Bluetooth Cassette Tape Player Recorder Auto Reverse USB-C Rechargeable Built-in Speaker and Microphone Stereo Earbuds Included
- Price
- $41.52
- Rating
- 3.8/5
- Reviews
- 52
- Age
- 4mo ago

Gracioso Bluetooth Cassette Tape Player with 1100mAh Rechargeable Battery
- Price
- $38.21
- Rating
- 4.3/5
- Reviews
- 196
- Age
- 1y ago

TOMASHI Cassette Player Tape Recorder FM AM Radio with Built-in Speaker Microphone F-315B
- Price
- $30.02
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 1y ago

KLIM K8 Cassette Tape Player Portable with F1 Headphones - Cassette Recorder - NEW Version - AM/FM - Built-in Microphone & Speaker - Headphone Jack & Earphones - Black
- Price
- $31.04
- Rating
- 4.4/5
- Reviews
- 458
- Age
- 1y ago

Portable Cassette Player Tape Recorder with Built-in Speaker Microphone Headphone Jack- 4.57 x 3.54 x 1.38inch (Blue)
- Price
- $21.10
- Rating
- 4.0/5
- Reviews
- 2,446
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
94
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 95%
Open market
12%
- Sony29%
- TOMASHI28%
- Gracioso11%
- KLIM8%
- Mersoco8%
- Junfamilee4%
- Open — no brand owns it (6 brands, 12%)
Demand
Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Walkman search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- walkman611K/yr
- sony walkman363K/yr
- walkman cassette player286K/yr
- sony walkman cassette player88K/yr
- walkman sony32K/yr
- cassette walkman27K/yr
- walk man20K/yr
- walkman cassette player with headphones16K/yr
- cassette player with headphones10K/yr
- walkman cassette18K/yr
Reviews and returns
What reviews say buyers love and hate about Walkman
We read the reviews and the return reasons for every product selling here.
“The sound is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Walkman questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









