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Walkman

Fail

Prices span $6.89–$2491.52, mostly outside the sweet spot, so Walkman is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$2.5M/yr1.5M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
55%top-5 click share · 12 brands · 94 sellers

Flapen Score

Walkman against its category

The dotted line is the Electronics average. Past it, Walkman is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walkman market on Amazon at a glance

Shoppers on Amazon United States searched for Walkman 1.5M times last year and spent an estimated $2.5M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
0.7%
Market size, estimated
$2.5Ma year
Peak month
December2.2× the quietest month
Top search term
walkman611K searches a year

02 · Price

A sale here is worth $226.18.

Listings sell for $226.18 on average, from $6.89 to $2491.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $226.18 that is $113K to $170K a year per listing.

Average price
$226.18above the $15 to $100 sweet spot
Price range
$6.89–$2491.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$113K–$170K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #94 within Portable Audio & Video. It carries 1,271 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#94in Portable Audio & Video
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,271per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Walkman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

94

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

12%

  • Brand 129%
  • Brand 228%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Walkman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Walkman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walkman611K/yr
  • sony walkman363K/yr
  • walkman cassette player286K/yr
  • sony walkman cassette player88K/yr
  • walkman sony32K/yr
  • cassette walkman27K/yr
  • walk man20K/yr
  • walkman cassette player with headphones16K/yr
  • cassette player with headphones10K/yr
  • walkman cassette18K/yr

Reviews and returns

What reviews say buyers love and hate about Walkman

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Audio Quality”
15%of negative reviews mention “Audio Quality”
4.5%of orders come back
“The sound is terrible”
A buyer, on “Audio Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Walkman questions

Answered from the same tracked data.