Is walkie talkies profitable to sell on Amazon United States?

The niche generates $18.0M/yr across 38 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the walkie talkies niche?

20 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in walkie talkies?

Top complaints mined from reviews: Battery Life, Range, Durability. The return rate is 3.2%.

When does demand for walkie talkies peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the walkie talkies niche?

Listings span $10.94–$148.11; the average listing price is $51.86 (sweet spot $15–$100). The average incumbent carries 4,393 reviews — the moat a new listing must climb.

walkie talkies

Worth a look

Shows a $18.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$18.0M

$18.0M/yr · 11.8M searches

Avg price

Great$51.86

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good$10.94–$148.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,392.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, walkie talkies is a $18.0M/yr Amazon United States market (11.8M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

walkie talkies market data

Units sold / yr: 300K–400K; avg 8,000–10,000/product
Revenue / yr: $15.6M–$20.7M; units × avg price
Conversion rate: 2.9%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 82%

Open market

28%

pxton27%
Retevis18%
MOICO11%
MaxTalker7%
Wishouse5%
Midland5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top walkie talkies search terms

walkie talkies4.2M/yr +2.3%2.6% conv.
walkie talkies long range1.9M/yr -10.2%2.1% conv.
walkie talkie994K/yr +0.9%1.7% conv.
walkie talkies for kids1.3M/yr -14.3%2.1% conv.
radios walkie talkies431K/yr -1.8%1.0% conv.
long range walkie talkies517K/yr -30.4%1.0% conv.
motorola walkie talkies333K/yr +1.1%0.4% conv.
walkie talkies for adults333K/yr -10.1%2.7% conv.
kids walkie talkies379K/yr -1.7%1.8% conv.
two way radio217K/yr +1.8%1.3% conv.

All search terms

Top walkie talkies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

pxton Walkie Talkies Long Range for Adults with Earpieces 16 Channel Walky Talky Rechargeable Handheld Two Way Radios with Flashlight Li-ion Battery and Charger4 Pack

pxton$39.354.5★7,587 rev

Walkie Talkies MOICO Long Range Walkie Talkies for Adults with 22 FRS Channels Family Walkie Talkie with LED Flashlight VOX LCD Display for Hiking Camping Trip (Orange 2 Pack)

MOICO$18.114.3★9,547 rev

pxton Walkie Talkies Rechargeable Long Range Two-Way Radios with Earpieces 2-Way Radios UHF Handheld Transceiver Walky Talky with Flashlight Li-ion Battery and Charger2 Pack

pxton$20.434.5★7,046 rev

Retevis RT22 Two Way Radio Long Range Rechargeable Portable 2 Way Radio USB-C Charging Handsfree Walkie Talkies for Adults Cruise Hiking Camping(4 Pack)

Retevis$39.404.5★4,502 rev

MaxTalker Walkie Talkies Long Range for Adult MT10 Rechargeable Walkie Talkies FRS Two Way Radio NOAA 1200mAh Li-ion Battery USB-C Cable LED Flashlight VOX Walkie Talkie for Hiking Camping 2Pack

MaxTalker$20.224.4★1,559 rev

Newest

by launch date

Gaswei G2Pro+ Heavy-Duty Walkie Talkies IP67 Waterproof Two-Way Radios with NOAA Weather Alert & Floating | 2-Watt Long Range for Job Sites Hunting | Dual PTT FM Radio SOS VOX4pack

Gaswei$148.1189 rev

10mo ago

Walkie Talkies Long Range for Adults Rechargeable Walkie Talkies FRS NOAA Family Emergency Walky Talky Portable 2 Way Radios with Earpiece 1500mAh VOX USB-C Charger for Camping Hiking Cruise 4Pack

BAOFENG$36.07192 rev

1y ago

Midd Kacy Walkie Talkies Long Range 60 Channel GMRS Portable Hunting Waterproof 2 Way Radio with 121 Privacy Codes SOS NOAA Weather Alerts VOXChannel Scanning 2 Pack (Black/Orange)

NULETO$48.03147 rev

1y ago

Gaswei G2pro+ IP67 Waterproof Floating Heavy Duty Walkie Talkies Long Range for Adults FRS Double PTTFM radio SOS NOAA weather Rechargeable Two Way Radios 2 watts VOX Li-ion Battery (2 Pack - Yellow)

Gaswei$69.73218 rev

1y ago

MaxTalker Walkie Talkies Long Range FRS Two Way Radio (6-Pack Assorted)

MaxTalker$60.06324 rev

1y ago

What buyers say about walkie talkies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Really great build quality”

Ease Of Use10%

“easy to handle”

Value For Money9%

“Great value”

Range8%

“Decent range”

Gifting Purpose6%

“Fun Gift”

Battery Life6%

“the battery lasts all day”

Efficiency5%

“Works well for our purposes”

Charging4%

“Charging well”

Audio Quality4%

“Clear sound”

Durability3%

“seem durable enough for everyday adventures”

What buyers complain about

Battery Life11%

“Short Battery life”

Range10%

“No range”

Durability10%

“Doesnt last”

Functionality-Overall8%

“Won't power up”

Charging8%

“then stopped charging”

Quality-Overall7%

“Garbage product”

Connectivity-Overall2%

“Some times it loses connection”

Signal Strength2%

“Poor weak signal”

Value For Money2%

“Cheap”

Size-Overall2%

“Smaller than expected”

Top return reasons

Range22%

Functionality-Overall15%

Charging9%

Audio Quality5%

Advertised Vs Actual Product5%

Value For Money5%

Defective Material/Parts4%

Compatibility-Overall4%

Connectivity-Overall3%

Quality-Overall3%

Common questions

Is walkie talkies profitable to sell on Amazon United States?: The niche generates $18.0M/yr across 38 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the walkie talkies niche?: 20 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in walkie talkies?: Top complaints mined from reviews: Battery Life, Range, Durability. The return rate is 3.2%.
When does demand for walkie talkies peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the walkie talkies niche?: Listings span $10.94–$148.11; the average listing price is $51.86 (sweet spot $15–$100). The average incumbent carries 4,393 reviews — the moat a new listing must climb.

walkie talkies

walkie talkies market data

Competition & brand share

Demand & seasonality

Top walkie talkies search terms

Top walkie talkies products on Amazon

Top sellers

Newest

Trending

What buyers say about walkie talkies

What buyers love

What buyers complain about

Top return reasons

Common questions

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