Walkie Talkies

Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.0M a year.

Searches, last 12 months

11.8M

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

2.9%

Market size, estimated

$18.0Ma year

Peak month

December1.6× the quietest month

Top search term

walkie talkies4.2M searches a year

Listings sell for $51.86 on average, from $10.94 to $148.11. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $51.86 that is $415K to $519K a year per listing.

Average price

$51.86inside the $15 to $100 sweet spot

Price range

$10.94–$148.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$415K–$519K

Returns

3.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Portable Audio & Video. It carries 4,393 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#26in Portable Audio & Video

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,393per listing

Listings tracked

38

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months