Is vpn router profitable to sell on Amazon United States?

The niche generates $6.0M/yr across 41 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (48/100).

How competitive is the vpn router niche?

3 brands and 143 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vpn router?

Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 8.0% — above our launch gate.

When does demand for vpn router peak?

Demand peaks in Jan–Mar; the busiest month runs 10.5× the quietest.

What does it cost to enter the vpn router niche?

Listings span $34.93–$882.37; the average listing price is $218.63 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.

vpn router

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$6.0M

$6.0M/yr · 1.1M searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great36%

top-5 click share — an open shelf

Review moat

Okay1,936.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$218.63

avg listing price — sweet spot $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Price range

Bad$34.93–$882.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, vpn router is a $6.0M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vpn router market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $4.4M–$5.5M; units × avg price
Conversion rate: 2.5%
Avg BSR: #56
Page quality: 0%
Prime: 98%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

143

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

ASUS80%
TP-Link17%
GL.iNet3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Jan, Mar · busiest ÷ quietest = 10.5×

Open Trend

Top vpn router search terms

asus router511K/yr +1.7%1.9% conv.
asus wifi 7 router84K/yr -1.5%1.3% conv.
vpn router88K/yr -15.2%0.9% conv.
asus router wifi 755K/yr -4.7%1.5% conv.
asus zenwifi48K/yr +20.5%0.7% conv.
tp-link archer ax5525K/yr +69.2%8.0% conv.
asus mesh42K/yr +11.9%1.0% conv.
asus wifi 738K/yr -9.9%0.9% conv.
router asus29K/yr -3.8%1.0% conv.
asus wifi router24K/yr +6.5%1.9% conv.

All search terms

Top vpn router products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ASUS RT-AX1800S Dual Band WiFi 6 Extendable Router Subscription-Free Network Security Parental Control Built-in VPN AiMesh Compatible Gaming & Streaming Smart Home

ASUS$64.024.4★2,689 rev

TP-Link$71.144.4★10,742 rev

ASUS RT-BE9700 WiFi 7 Router - Tri-Band (6GHz) 9.7 Gbps x2 WAN Mesh

ASUS$222.984.2★76 rev

ASUS ROG Rapture GT-BE98 Pro WiFi 7 Gaming Router - Quad-Band 30Gbps Mesh

ASUS$596.254.3★564 rev

ASUS RT-BE58U WiFi 7 Router - Dual-WAN 3.6 Gbps Mesh + VPN Compatible

ASUS$118.394.0★456 rev

Newest

by launch date

ASUS RT-BE90U WiFi 7 Router - Tri-Band (6GHz) 9.4 Gbps 2.5G WAN Mesh

ASUS$187.9046 rev

4mo ago

ASUS RT-BE9700 WiFi 7 Router - Tri-Band (6GHz) 9.7 Gbps x2 WAN Mesh

ASUS$222.9876 rev

5mo ago

ASUS RT-AX3000S Dual Band WiFi 6 Extendable Router Instant Guard Parental Control Scheduling Built-in VPN AiMesh Compatible

ASUS$80.8668 rev

8mo ago

ASUS ROG Strix GS-BE12000 WiFi 7 Gaming Router - Tri-Band 12Gbps Mesh

ASUS$306.39102 rev

9mo ago

ASUS GT-BE19000AI Tri-Band WiFi 7 AI Gaming Router - 10G AI Game Boost

ASUS$797.9628 rev

9mo ago

What buyers say about vpn router

What buyers praise and complain about, mined from review topics.

What buyers love

Connectivity-Overall22%

“Connects great”

Assembly/Installation15%

“Easy Install”

Value For Money8%

“Money well spent”

Quality-Overall8%

“The build quality is also impressive”

Signal Strength5%

“Good signal”

Data Transfer Speed4%

“Its fast with speeds I am most proud of”

Range4%

“The wifi has great range”

Ease Of Use3%

“easy to work with”

Software/Application3%

“easy-to-use app”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Connectivity-Overall30%

“Does not stay connected”

Durability8%

“Doesnt last”

Quality-Overall6%

“Not good quality”

Functionality-Overall6%

“Terrible performance”

Assembly/Installation4%

“A little difficult to set up”

Value For Money4%

“Theres a reason the price is so low”

Signal Strength3%

“Poor range”

Compatibility-Overall3%

“Poor compatibility with IoT devices”

Software/Application2%

“The software is awful”

Technical Support2%

“poor tech support”

Top return reasons

Connectivity-Overall47%

Compatibility-Overall14%

Functionality-Overall9%

Value For Money5%

Signal Strength4%

Assembly/Installation3%