Vortex Diamondback Binoculars

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+49.3%

Conversion, latest week

1.9%

Market size, estimated

$171Ka year

Peak month

December3.5× the quietest month

Top search term

vortex diamondback hd11K searches a year

Listings sell for $227.59 on average, from $86.01 to $529.42. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $227.59 that is $0 to $23K a year per listing.

Average price

$227.59above the $15 to $100 sweet spot

Price range

$86.01–$529.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$23K

Returns

2.9%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Binoculars & Scopes. It carries 944 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

82%

Out of stock, average day

0.0%

Average rank

#106in Binoculars & Scopes

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

944per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months