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Voice Recorder Keychain

Fail

Shoppers spend an estimated $25K a year here, so Voice Recorder Keychain is a Fail.

Flapen Score
47
47 / 100
Top 33% of 8,347 Electronics niches · +4 vs the category median of 43
Market size
$25K/yr32K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
46%top-5 click share · 29 brands · 39 sellers

Flapen Score

Voice Recorder Keychain against its category

The dotted line is the Electronics average. Past it, Voice Recorder Keychain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voice Recorder Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Voice Recorder Keychain 32K times last year and spent an estimated $25K. The top 5 brands take 56% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
1.8%
Market size, estimated
$25Ka year
Peak month
February1.6× the quietest month
Top search term
voice recorder keychain11K searches a year

02 · Price

A sale here is worth $43.96.

Listings sell for $43.96 on average, from $8.24 to $185.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $43.96 that is $0 to $4K a year per listing.

Average price
$43.96inside the $15 to $100 sweet spot
Price range
$8.24–$185.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #1,490 within Portable Audio & Video. It carries 422 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
32.2%
Average rank
#1,490in Portable Audio & Video
Average rating
4.03 starsAmazon United States average 4.42 stars
Average reviews
422per listing
Listings tracked
35

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
24 months

Products

Top Voice Recorder Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

39

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

46%

Top 20: 86%

Open market

40%

  • Brand 116%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Voice Recorder Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Voice Recorder Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voice recorder keychain11K/yr
  • keychain voice recorder8K/yr
  • keychain recorder9K/yr
  • izyrec2K/yr

Reviews and returns

What reviews say buyers love and hate about Voice Recorder Keychain

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Functionality-Overall”
4.2%of orders come back
“the feature was not available for”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Voice Recorder Keychain questions

Answered from the same tracked data.