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Vivitar Digital Camera

Fail

Buyers convert on only 0.5% of searches, so Vivitar Digital Camera is a Fail.

Flapen Score
37
37 / 100
Ranks 6,097 of 8,347 Electronics niches · −6 vs the category median of 43
Market size
$45K/yr180K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
81%top-5 click share · 10 brands · 52 sellers

Flapen Score

Vivitar Digital Camera against its category

The dotted line is the Electronics average. Past it, Vivitar Digital Camera is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivitar Digital Camera market on Amazon at a glance

Shoppers on Amazon United States searched for Vivitar Digital Camera 180K times last year and spent an estimated $45K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
0.5%
Market size, estimated
$45Ka year
Peak month
December4.4× the quietest month
Top search term
vivitar digital camera139K searches a year

02 · Price

A sale here is worth $51.48.

Listings sell for $51.48 on average, from $21.61 to $112.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.48 that is $0 to $5K a year per listing.

Average price
$51.48inside the $15 to $100 sweet spot
Price range
$21.61–$112.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #30 within Digital Cameras. It carries 2,508 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#30in Digital Cameras
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
2,508per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Vivitar Digital Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

52

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 147%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 14%)

Demand

Vivitar Digital Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Vivitar Digital Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivitar digital camera139K/yr
  • vivitar camera31K/yr
  • digital camera vivitar10K/yr

Reviews and returns

What reviews say buyers love and hate about Vivitar Digital Camera

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Camera Quality”
4.5%of orders come back
“not the best camera quality”
A buyer, on “Camera Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vivitar Digital Camera questions

Answered from the same tracked data.