Is vista 20p profitable to sell on Amazon United States?

The niche generates $113K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (31/100).

How competitive is the vista 20p niche?

6 brands and 41 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in vista 20p?

Top complaints mined from reviews: Value For Money, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.8%.

When does demand for vista 20p peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vista 20p niche?

Listings span $66.89–$472.96; the average listing price is $197.61 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.

vista 20p

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Review moat

Great137.73

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Okay$197.61

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 20K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Price range

Bad$66.89–$472.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, vista 20p is a $113K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

vista 20p market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $148K–$198K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,422
Page quality: 0%
Prime: 40%
Sponsored: 53%
Out of stock: 6.3%
Avg brand age: 67 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Honeywell34%
Neptune Power Products29%
Honeywell Home22%
Alarm Liquidators8%
ADI6%
PGST2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vista 20p search terms

vista 20p6K/yr -6.7%5.3% conv.
honeywell vista 20p5K/yr -18.9%2.9% conv.
honeywell alarm system5K/yr -4.4%0.3% conv.
honeywell security system4K/yr -9.8%0.1% conv.

All search terms

Top vista 20p products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Honeywell Home Resideo Ademco Vista-20P Alarm Control Panel Complete Kit Factory Sealed Latest Model Version 10.26 with Neptune Sercurity Warning Sticker (2Pack)

Neptune Power Products$79.714.5★40 rev

Honeywell Home VISTA-20P 3-Piece Control Panel Kit Includes VISTA-20P Panel 6160 Keypad and 712BNP Battery

Honeywell Home$182.205.0★3 rev

Honeywell VISTA-20P Ademco Control Panel PCB in Aluminum Enclosure

Honeywell$81.244.7★469 rev

Honeywell Ademco V20P60PK Vista-20P Intrusion Kit

Honeywell$245.804.1★26 rev

Honeywell Vista 20P 6160RF (10) 5816WMWH Battery Siren Jack and Cord Kit Package

Alarm Liquidators$472.964.0★24 rev

Newest

by launch date

Honeywell Home Vista 20P and 6160 Keypad Kit Package W/12V4AH Battery

Honeywell Home$167.295 rev

9mo ago

Alarm System for Home Security 24Pcs WiFi+GSM/4G No Monthly Fee Wireless Security System Phone App Control Real-Time Alert Auto Alarm Dial Compatible with Alexa & Google No Monthly Fee

PGST$122.7670 rev

9mo ago

Honeywell Home VISTA-20P 3-Piece Control Panel Kit Includes VISTA-20P Panel 6160 Keypad and 712BNP Battery

Honeywell Home$182.203 rev

10mo ago

Honeywell Home 12-Piece VISTA-20P Security Control Panel Kit

Honeywell Home$301.240 rev

10mo ago

Honeywell Home Resideo Ademco Vista-20P Alarm Control Panel Complete Kit Factory Sealed Latest Model Version 10.26 with Neptune Sercurity Warning Sticker (2Pack)

Neptune Power Products$79.7140 rev

1y ago

What buyers say about vista 20p

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Reliable and Complete Kit”

Security16%

“Good budget security system”

Assembly/Installation13%

“Easy install”

Alarm/Timer Accuracy7%

“If you want a dependable Alarm system with tons of support from everyday users”

Compatibility-Overall7%

“I like it because it works well with both wired and wireless devices”

Advertised Vs Actual Product6%

“Item is exactly as described”

Value For Money6%

“Good deal”

Ease Of Use5%

“simple to use”

Battery Life4%

“I like that it came with a battery and power adapter”

Instructions/User Manual/Troubleshooting4%

“It came with all the necessary instructions”

What buyers complain about

Value For Money21%

“Not worth it for the price should gotten something better”

Durability14%

“yet one of them already is depleted”

Instructions/User Manual/Troubleshooting7%

“The instruction manual is not easy to read”

Quality-Overall7%

“Poor quality and sensors not effective at all”

Size-Overall5%

“The box is way larger than it needs to be to hold the circuit board and battery”

Alarm/Timer Accuracy5%

“trigger the alarm at the same time is actually really irritating”

Design-Overall5%

“Not well made”

Strength5%

“Very flimsy”

Connectivity-Overall4%

“is not wireless like my older unit”

Top return reasons

Compatibility-Overall17%

Defective Material/Parts13%

Functionality-Overall9%

Connectivity-Overall7%

Advertised Vs Actual Product7%

Alarm/Timer Accuracy7%

Size-Overall6%

Value For Money5%

Assembly/Installation4%

Product Condition4%

Common questions

Is vista 20p profitable to sell on Amazon United States?: The niche generates $113K/yr across 15 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (31/100).
How competitive is the vista 20p niche?: 6 brands and 41 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in vista 20p?: Top complaints mined from reviews: Value For Money, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.8%.
When does demand for vista 20p peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vista 20p niche?: Listings span $66.89–$472.96; the average listing price is $197.61 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.