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Vista 20p

Fail

The top 5 brands take 98% of clicks, so Vista 20p is a Fail.

Flapen Score
31
31 / 100
Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 43
Market size
$113K/yr20K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
74%top-5 click share · 6 brands · 41 sellers

Flapen Score

Vista 20p against its category

The dotted line is the Electronics average. Past it, Vista 20p is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vista 20p market on Amazon at a glance

Shoppers on Amazon United States searched for Vista 20p 20K times last year and spent an estimated $113K. The top 5 brands take 98% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
2.9%
Market size, estimated
$113Ka year
Peak month
October1.5× the quietest month
Top search term
vista 20p6K searches a year

02 · Price

A sale here is worth $197.61.

Listings sell for $197.61 on average, from $66.89 to $472.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $197.61 that is $0 to $20K a year per listing.

Average price
$197.61above the $15 to $100 sweet spot
Price range
$66.89–$472.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,422 within Security & Surveillance. It carries 138 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
40%
Out of stock, average day
6.3%
Average rank
#1,422in Security & Surveillance
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
138per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Vista 20p products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

41

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 229%
  • Brand 322%
  • Brand 48%
  • Brand 56%
  • Brand 62%

Demand

Vista 20p search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Vista 20p search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vista 20p6K/yr
  • honeywell vista 20p5K/yr
  • honeywell alarm system5K/yr
  • honeywell security system4K/yr

Reviews and returns

What reviews say buyers love and hate about Vista 20p

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
2.8%of orders come back
“Not worth it for the price should gotten something better”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vista 20p questions

Answered from the same tracked data.