Is viltrox profitable to sell on Amazon United States?

The niche generates $618K/yr across 50 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (46/100).

How competitive is the viltrox niche?

8 brands and 56 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in viltrox?

Top complaints mined from reviews: Lenses, Auto Focus, Image/Picture Clarity. The return rate is 7.2% — above our launch gate.

When does demand for viltrox peak?

Demand peaks in Aug–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the viltrox niche?

Listings span $25.90–$884.30; the average listing price is $198.94 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.

viltrox

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Review moat

Great244.22

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$618K

$618K/yr · 291K searches

Avg price

Okay$198.94

avg listing price — sweet spot $15–$100

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$25.90–$884.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, viltrox is a $618K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

viltrox market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $497K–$597K; units × avg price
Conversion rate: 1.1%
Avg BSR: #118
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 0.5%
Avg brand age: 56 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

VILTROX65%
Retropia16%
Generic9%
Sony4%
TTARTISAN2%
PolarPro2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +11.7% search growth over the last 90 days.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top viltrox search terms

viltrox126K/yr +23.1%0.3% conv.
viltrox 28mm f4.59K/yr +156.2%3.6% conv.
viltrox lens14K/yr -2.5%0.3% conv.
pancake lens11K/yr +8.9%0.4% conv.
viltrox sony e mount14K/yr -30.6%0.6% conv.
oreo lens8K/yr +24.1%2.1% conv.
viltrox e mount9K/yr +37.5%0.9% conv.
sony pancake lens10K/yr +20.8%0.5% conv.
viltrox sony9K/yr +4.5%0.7% conv.
retropie lens12K/yr -24.3%1.5% conv.

All search terms

Top viltrox products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Original Retropia Repurposed Disposable Camera Mirrorless Lens | Unlimited Instant Film-Look Photos | Compact Pancake Lens 32mm Focal Length & Fixed f/11 Aperture (Sony E-Mount Mirrorless Compatible)

Retropia$42.354.0★88 rev

32mm F10 Full Frame Free Focus Pancake Lens for E Mount Compatible with ZV-E10 A7IV A6400 A7II A7SIII A7III A7C A6600 A6100 A7RIV A6000 A7RIII NEX

Generic$29.914.2★127 rev

VILTROX 28mm f4.5 Pancake Lens for Sony E Auto Focus 28mm f/4.5 FE Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount

VILTROX$90.194.2★246 rev

VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII

VILTROX$183.524.5★159 rev

VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4

VILTROX$91.303.7★153 rev

Newest

by launch date

VILTROX 35mm F1.8 II EVO FE APO Lens AF 35mm f/1.8 FE for Sony E-Mount Full Frame Large Aperture Prime Lens for Sony FE ZVE1 a7 a6700 a6600 FX30 a7c ii a7rv a7iii a93 a9ii

VILTROX$346.7812 rev

4mo ago

VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600

VILTROX$250.3989 rev

9mo ago

VILTROX 9mm F2.8 E-Mount APS-C Lens for Sony Auto Focus Ultra-Wide Prime Lens for Sony E-Mount Cameras FX30 ZV-E10 ZV-E10II A6700 A6600 A6500 A6400 A6300 A6100

VILTROX$186.18444 rev

10mo ago

VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII

VILTROX$183.52159 rev

11mo ago

VILTROX 14mm f4.0 FE AF 14mm f/4 E Mount Full Frame Lens for Sony e-Mount Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 A6700 a7C ZV-E10II a7 a7R a7 a7R

VILTROX$182.41112 rev

11mo ago

What buyers say about viltrox

What buyers praise and complain about, mined from review topics.

What buyers love

Lenses38%

“Good quality lens”

Value For Money9%

“Great Value”

Quality-Overall8%

“Build quality is solid”

Image/Picture Clarity7%

“Excellent Image Quality”

Auto Focus4%

“wen auto focus works its great”

Brightness/Shine/Glow3%

“Bright light”

Advertised Vs Actual Product2%

“better than youd expect”

Image Focus2%

“The autofocus is nicely responsive”

Design-Overall2%

“slim design”

Weight Light2%

“the lens is pretty lightweight”

What buyers complain about

Lenses20%

“Not a good lens”

Auto Focus10%

“Bad focus”

Image/Picture Clarity4%

“It is somewhat difficult to get a decent looking picture out of this lens”

Size-Overall3%

“Does not fit”

Functionality-Overall3%

“It doesnt work”

Product Condition3%

“It was supposed to be in used condition”

Compatibility-Overall3%

“NOT compatible with NEX-5”

Image Focus3%

“you cant even focus with this so everything is blurry”

Value For Money3%

“not a $40 one”

Quality-Overall2%

“Cheap”

Top return reasons

Lenses39%

Image/Picture Clarity9%

Auto Focus9%

Value For Money6%

Compatibility-Overall6%

Advertised Vs Actual Product3%