Viltrox
FailThe top 5 brands take 97% of clicks, so Viltrox is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $618K/yr291K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 34%top-5 click share · 8 brands · 56 sellers
Flapen Score
Viltrox against its category
The dotted line is the Electronics average. Past it, Viltrox is stronger. Inside it, weaker.
Market
The Viltrox market on Amazon at a glance
Shoppers on Amazon United States searched for Viltrox 291K times last year and spent an estimated $618K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $618Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- viltrox126K searches a year
02 · Price
A sale here is worth $198.94.
Listings sell for $198.94 on average, from $25.90 to $884.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $198.94 that is $0 to $20K a year per listing.
- Average price
- $198.94above the $15 to $100 sweet spot
- Price range
- $25.90–$884.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #118 within Lenses. It carries 244 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 0.5%
- Average rank
- #118in Lenses
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 244per listing
- Listings tracked
- 50
04 · Newcomers
10 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Viltrox products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Original Retropia Repurposed Disposable Camera Mirrorless Lens | Unlimited Instant Film-Look Photos | Compact Pancake Lens 32mm Focal Length & Fixed f/11 Aperture (Sony E-Mount Mirrorless Compatible)
- Price
- $42.35
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 1y ago

32mm F10 Full Frame Free Focus Pancake Lens for E Mount Compatible with ZV-E10 A7IV A6400 A7II A7SIII A7III A7C A6600 A6100 A7RIV A6000 A7RIII NEX
- Price
- $29.91
- Rating
- 4.2/5
- Reviews
- 127
- Age
- 2y ago

VILTROX 28mm f4.5 Pancake Lens for Sony E Auto Focus 28mm f/4.5 FE Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount
- Price
- $90.19
- Rating
- 4.2/5
- Reviews
- 246
- Age
- 1y ago

VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII
- Price
- $183.52
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11mo ago

VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4
- Price
- $91.30
- Rating
- 3.7/5
- Reviews
- 153
- Age
- 1y ago
Trending
estimated 90-day click momentum
VILTROX 35mm F1.8 II EVO FE APO Lens AF 35mm f/1.8 FE for Sony E-Mount Full Frame Large Aperture Prime Lens for Sony FE ZVE1 a7 a6700 a6600 FX30 a7c ii a7rv a7iii a93 a9ii
- Price
- $346.78
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

VILTROX 9mm F2.8 E-Mount APS-C Lens for Sony Auto Focus Ultra-Wide Prime Lens for Sony E-Mount Cameras FX30 ZV-E10 ZV-E10II A6700 A6600 A6500 A6400 A6300 A6100
- Price
- $186.18
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 10mo ago

VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600
- Price
- $250.39
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 9mo ago

VILTROX 35mm f1.7 E AF 35mm F1.7 E Mount Lens for Sony E Auto Fcous APS-C Large Aperture Prime Lens for Sony ZV-E10 II EV10 a6700 a6600 a6400 a7c ii a7rv a7iii
- Price
- $165.70
- Rating
- 4.6/5
- Reviews
- 264
- Age
- 1y ago

VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4
- Price
- $91.30
- Rating
- 3.7/5
- Reviews
- 153
- Age
- 1y ago
Newest
by launch date
VILTROX 35mm F1.8 II EVO FE APO Lens AF 35mm f/1.8 FE for Sony E-Mount Full Frame Large Aperture Prime Lens for Sony FE ZVE1 a7 a6700 a6600 FX30 a7c ii a7rv a7iii a93 a9ii
- Price
- $346.78
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600
- Price
- $250.39
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 9mo ago

VILTROX 9mm F2.8 E-Mount APS-C Lens for Sony Auto Focus Ultra-Wide Prime Lens for Sony E-Mount Cameras FX30 ZV-E10 ZV-E10II A6700 A6600 A6500 A6400 A6300 A6100
- Price
- $186.18
- Rating
- 4.6/5
- Reviews
- 444
- Age
- 10mo ago

VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII
- Price
- $183.52
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 11mo ago

VILTROX 14mm f4.0 FE AF 14mm f/4 E Mount Full Frame Lens for Sony e-Mount Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 A6700 a7C ZV-E10II a7 a7R a7 a7R
- Price
- $182.41
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
8 rising
Sellers
56
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 71%
Open market
2%
- VILTROX65%
- Retropia16%
- Generic9%
- Sony4%
- TTARTISAN2%
- PolarPro2%
- Open — no brand owns it (2 brands, 2%)
Demand
Viltrox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Viltrox search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- viltrox126K/yr
- viltrox 28mm f4.59K/yr
- viltrox lens14K/yr
- pancake lens11K/yr
- viltrox sony e mount14K/yr
- oreo lens8K/yr
- viltrox e mount9K/yr
- sony pancake lens10K/yr
- viltrox sony9K/yr
- retropie lens12K/yr
Reviews and returns
What reviews say buyers love and hate about Viltrox
We read the reviews and the return reasons for every product selling here.
“Not a good lens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Viltrox questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









