Viltrox
FailThe top 5 brands take 97% of clicks, so Viltrox is a Fail.
- Flapen Score
- 46 / 100Top 37% of 8,347 Electronics niches · +3 vs the category median of 4346
- Market size
- $618K/yr291K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 34%top-5 click share · 8 brands · 56 sellers
Flapen Score
Viltrox against its category
The dotted line is the Electronics average. Past it, Viltrox is stronger. Inside it, weaker.
Market
The Viltrox market on Amazon at a glance
Shoppers on Amazon United States searched for Viltrox 291K times last year and spent an estimated $618K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $618Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- viltrox126K searches a year
02 · Price
A sale here is worth $198.94.
Listings sell for $198.94 on average, from $25.90 to $884.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $198.94 that is $0 to $20K a year per listing.
- Average price
- $198.94above the $15 to $100 sweet spot
- Price range
- $25.90–$884.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$20K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #118 within Lenses. It carries 244 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 0.5%
- Average rank
- #118in Lenses
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 244per listing
- Listings tracked
- 50
04 · Newcomers
10 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Viltrox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
8 rising
Sellers
56
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
34%
Top 20: 71%
Open market
2%
- Brand 165%
- Brand 216%
- Brand 39%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
Viltrox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Viltrox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- viltrox126K/yr
- viltrox 28mm f4.59K/yr
- viltrox lens14K/yr
- pancake lens11K/yr
- viltrox sony e mount14K/yr
- oreo lens8K/yr
- viltrox e mount9K/yr
- sony pancake lens10K/yr
- viltrox sony9K/yr
- retropie lens12K/yr
Reviews and returns
What reviews say buyers love and hate about Viltrox
We read the reviews and the return reasons for every product selling here.
“Not a good lens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Viltrox questions
Answered from the same tracked data.









