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Viltrox

Fail

The top 5 brands take 97% of clicks, so Viltrox is a Fail.

Flapen Score
46
46 / 100
Top 37% of 8,347 Electronics niches · +3 vs the category median of 43
Market size
$618K/yr291K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
34%top-5 click share · 8 brands · 56 sellers

Flapen Score

Viltrox against its category

The dotted line is the Electronics average. Past it, Viltrox is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viltrox market on Amazon at a glance

Shoppers on Amazon United States searched for Viltrox 291K times last year and spent an estimated $618K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
1.1%
Market size, estimated
$618Ka year
Peak month
November2.5× the quietest month
Top search term
viltrox126K searches a year

02 · Price

A sale here is worth $198.94.

Listings sell for $198.94 on average, from $25.90 to $884.30. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $198.94 that is $0 to $20K a year per listing.

Average price
$198.94above the $15 to $100 sweet spot
Price range
$25.90–$884.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #118 within Lenses. It carries 244 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
98%
Out of stock, average day
0.5%
Average rank
#118in Lenses
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
50

04 · Newcomers

10 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
56 months

Products

Top Viltrox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

34%

Top 20: 71%

Open market

2%

  • Brand 165%
  • Brand 216%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Viltrox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Viltrox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viltrox126K/yr
  • viltrox 28mm f4.59K/yr
  • viltrox lens14K/yr
  • pancake lens11K/yr
  • viltrox sony e mount14K/yr
  • oreo lens8K/yr
  • viltrox e mount9K/yr
  • sony pancake lens10K/yr
  • viltrox sony9K/yr
  • retropie lens12K/yr

Reviews and returns

What reviews say buyers love and hate about Viltrox

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Lenses”
20%of negative reviews mention “Lenses”
7.2%of orders come back
“Not a good lens”
A buyer, on “Lenses”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Viltrox questions

Answered from the same tracked data.