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Video Editing Equipment

Fail

The top 5 brands take 98% of clicks, so Video Editing Equipment is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$360K/yr194K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
72%top-5 click share · 6 brands · 30 sellers

Flapen Score

Video Editing Equipment against its category

The dotted line is the Electronics average. Past it, Video Editing Equipment is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Video Editing Equipment market on Amazon at a glance

Shoppers on Amazon United States searched for Video Editing Equipment 194K times last year and spent an estimated $360K. The top 5 brands take 98% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
1.0%
Market size, estimated
$360Ka year
Top search term
tourbox78K searches a year

02 · Price

A sale here is worth $178.04.

Listings sell for $178.04 on average, from $39.23 to $447.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $178.04 that is $18K to $45K a year per listing.

Average price
$178.04above the $15 to $100 sweet spot
Price range
$39.23–$447.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$18K–$45K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,317 within Keyboards, Mice & Accessories. It carries 343 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,317in Keyboards, Mice & Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
343per listing
Listings tracked
15

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Video Editing Equipment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 26%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Video Editing Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Video Editing Equipment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tourbox78K/yr
  • video editing27K/yr
  • tour box21K/yr
  • video editing keyboard13K/yr
  • video editing controller13K/yr
  • video editing equipment20K/yr
  • editing keyboard12K/yr
  • editing controller7K/yr
  • video editing console4K/yr

Reviews and returns

What reviews say buyers love and hate about Video Editing Equipment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Software/Application”
6.3%of orders come back
“Software issues and limitations”
A buyer, on “Software/Application”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Video Editing Equipment questions

Answered from the same tracked data.