vhf radio marine handheld
Worth a lookShows a thin review moat (379 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great378.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+65.0%90-day search growth — must beat 0% to launch
Market size
Good$776K$776K/yr · 131K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$129.02avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Bad$39.34–$360.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vhf radio marine handheld is a $776K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vhf radio marine handheld market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $516K–$645K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 9.1%
- Avg brand age
- 68 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
131
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
3%
- COBRA34%
- Uniden27%
- Retevis20%
- STANDARD HORIZON10%
- ICOM3%
- Standard Motor Products3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +65.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
Top vhf radio marine handheld search terms
- vhf radio marine handheld34K/yr
- handheld vhf marine radio26K/yr
- handheld marine radio16K/yr
- marine radio handheld13K/yr
- marine handheld radio10K/yr
- marine vhf radio handheld6K/yr
- hand held vhf radio marine waterproof5K/yr
- hand held marine radio6K/yr
- portable marine radio4K/yr
- vhf marine radio handheld4K/yr
Top vhf radio marine handheld products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.564.7★35 rev
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.404.4★47 rev
Uniden Atlantis 275 Handheld Two-Way VHF Marine Radio Floating IPX8 Submersible Waterproof Large Dual-Color Screen 6-Watt All USA/International/Canadian Marine Channels NOAA Weather Alerts
Uniden$113.514.6★537 rev
Uniden Atlantis 155 Handheld Two-Way VHF Marine Radio Floating IPX8 Submersible Waterproof Dual-Color Screen All USA/International/Canadian Marine Channels NOAA Weather Alert 10 Hour Battery
Uniden$68.464.2★1,499 rev
Retevis RM01P Marine Radio RM01 Enhanced IP67 Floating VHF Radio Handheld 1750mAh USB-C NOAA 88 Global Channels Portable VHF Radio Marine for Lake Fishing Kayaking Angler (1 Pack)
Retevis$59.994.3★222 rev
Newest
by launch date
KSUN P88 Handheld Marine Radio Floating IP68 Waterproof Portable Marine Two-Way Radio International Marine Channels 136-174 MHz LED Screen for Safe Boating Vibration Drainage Backlit Boat Radio
KSUN TFSI$40.889 rev
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.5635 rev
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.4047 rev
Cobra BlueBound 150 VHF Handheld Marine Radio - Black - 3-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$102.5958 rev
Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$172.0511 rev
Trending
90-day click momentumCobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.564.7★
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.404.4★
KSUN P88 Handheld Marine Radio Floating IP68 Waterproof Portable Marine Two-Way Radio International Marine Channels 136-174 MHz LED Screen for Safe Boating Vibration Drainage Backlit Boat Radio
KSUN TFSI$40.883.8★
Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials
ICOM$172.055.0★
Retevis RM15 Marine Radio 6W IP68 Floating VHF Radio Handheld Overboard Sound & Light Alarm Dual-Way Noise Reduction 2000mAh Type-C NOAA Boat Radio for Coastal Angler Fishing Sailing (1 Pack)
Retevis$79.664.6★
What buyers say about vhf radio marine handheld
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Use”
“price is a good”
“Real solid build quality with built in rechargeable battery”
“Battery life is excellent”
“The signal is very clear and reaches far”
“durable product”
“Works as promised”
“It charges fast”
“Reliable, waterproof radio”
“It is very compact”
What buyers complain about
“Battery does not recharge like supposed to”
“Battery doesn't last long”
“Failed after just 3 months”
“Instructions suck trying to order a cable for it”
“The antenna seems weak”
“False advertising”
“the thing wont turn on”
“broke finding a replacement has been a head ache I contacted the GPS Store”
“didnt test waterproof on it”
“is nearly impossible to screw on”
Top return reasons
Common questions
- Is vhf radio marine handheld profitable to sell on Amazon United States?
- The niche generates $776K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +65.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the vhf radio marine handheld niche?
- 8 brands and 131 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in vhf radio marine handheld?
- Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.3%.
- When does demand for vhf radio marine handheld peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vhf radio marine handheld niche?
- Listings span $39.34–$360.68; the average listing price is $129.02 (sweet spot $15–$100). The average incumbent carries 379 reviews — the moat a new listing must climb.