vhf radio marine
Launch itA $1.7M/yr market growing +52.5% this quarter with returns at 3.2% — clears our launch bar.
Market size
Great$1.7M$1.7M/yr · 497K searches
Review moat
Good537.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$130.22avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$39.34–$239.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vhf radio marine is a $1.7M/yr Amazon United States market (497K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vhf radio marine market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 84%
- Out of stock
- 5.9%
- Avg brand age
- 66 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
143
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
2%
- Uniden43%
- COBRA27%
- Retevis16%
- STANDARD HORIZON9%
- Standard Motor Products2%
- BAOFENG2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top vhf radio marine search terms
- vhf radio marine123K/yr
- vhf radio87K/yr
- marine vhf radio45K/yr
- vhf radio marine handheld34K/yr
- vhf marine radio31K/yr
- handheld vhf marine radio26K/yr
- standard horizon vhf marine radio19K/yr
- handheld marine radio16K/yr
- marine radio vhf17K/yr
- vhf13K/yr
Top vhf radio marine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uniden UM385 25 Watt Fixed Mount Marine Vhf Radio Waterproof IPX4 with Triple Watch Dsc Emergency/Noaa Weather Alert All Usa/International/Canadian Marine Channels Memory Channel Scan White
Uniden$128.964.6★2,903 rev
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.564.7★35 rev
Uniden UM385BK 25 Watt Fixed Mount Marine VHF Radio Waterproof Noaa Weather Alert All USA/Intl/Canadian Marine Channels
Uniden$131.584.6★2,903 rev
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.404.4★47 rev
Uniden Atlantis 275 Handheld Two-Way VHF Marine Radio Floating IPX8 Submersible Waterproof Large Dual-Color Screen 6-Watt All USA/International/Canadian Marine Channels NOAA Weather Alerts
Uniden$113.514.6★537 rev
Newest
by launch date
Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
STANDARD HORIZON$174.945 rev
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.5635 rev
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.4047 rev
Cobra BlueBound 150 VHF Handheld Marine Radio - Black - 3-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$102.5958 rev
Retevis RM01P Marine Radio RM01 Enhanced IP67 Floating VHF Radio Handheld 1750mAh USB-C NOAA 88 Global Channels Portable VHF Radio Marine for Lake Fishing Kayaking Angler (1 Pack)
Retevis$59.99222 rev
Trending
90-day click momentumCobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.564.7★
Cobra BlueBound 350 VHF Handheld Marine Radio - White 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$134.404.4★
Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
STANDARD HORIZON$174.944.8★
Cobra MR F77W GPS Fixed Mount VHF Marine Radio 25 Watt VHF Built-In GPS Receiver Submersible LCD Display Noise Cancelling Mic NOAA Weather Signal Strength Meter Scan Channels White
COBRA$211.954.5★
Retevis RM15 Marine Radio 6W IP68 Floating VHF Radio Handheld Overboard Sound & Light Alarm Dual-Way Noise Reduction 2000mAh Type-C NOAA Boat Radio for Coastal Angler Fishing Sailing (1 Pack)
Retevis$79.664.6★
What buyers say about vhf radio marine
What buyers praise and complain about, mined from review topics.What buyers love
“price is a good”
“Real solid build quality with built in rechargeable battery”
“Easy to Use”
“It has good range”
“Battery life is excellent”
“Works as advertised”
“durable product”
“It charges fast”
“Functionality”
“The connection range is also good”
What buyers complain about
“Doesnt work very weak little to no signal”
“Failed after just 3 months”
“Battery does not recharge like supposed to”
“Battery doesn't last long”
“Instructions suck trying to order a cable for it”
“I was pretty disappointed with the audio quality”
“the thing wont turn on”
“Not user friendly”
“I was concerned about the quality considering the price”
“But the push-to-talk piece on the earpiece disintegrated out of the box”
Top return reasons
Common questions
- Is vhf radio marine profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 31 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Launch it (56/100).
- How competitive is the vhf radio marine niche?
- 8 brands and 143 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in vhf radio marine?
- Top complaints mined from reviews: Signal Strength, Durability, Charging. The return rate is 3.2%.
- When does demand for vhf radio marine peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the vhf radio marine niche?
- Listings span $39.34–$239.44; the average listing price is $130.22 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.