- Flapen Score
- 41 / 100Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 4341
- Market size
- $113K/yr87K searches / yr
- 90-day growth
- -4.6%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 18 sellers
Flapen Score
Variac against its category
The dotted line is the Electronics average. Past it, Variac is stronger. Inside it, weaker.
Market
The Variac market on Amazon at a glance
Shoppers on Amazon United States searched for Variac 87K times last year and spent an estimated $113K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -4.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $113Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- variac45K searches a year
02 · Price
A sale here is worth $61.09.
Listings sell for $61.09 on average, from $21.04 to $98.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $61.09 that is $0 to $6K a year per listing.
- Average price
- $61.09inside the $15 to $100 sweet spot
- Price range
- $21.04–$98.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #206 within Power Accessories. It carries 101 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 69%
- Out of stock, average day
- 17.5%
- Average rank
- #206in Power Accessories
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 101per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Variac products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
YaeCCC Auto Voltage Transformer AC Variable Voltage Converter Transformer 110VAC Input 0-130VAC (500W)
- Price
- $55.39
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 8y ago

VEVOR Auto Variable Voltage Transformer 2000VA 15.3 Amp 110V Input 0-130V Output AC Voltage Regulator with LCD Display 4 Extra Fuses Thermal Control Switch
- Price
- $71.58
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 6y ago

Beleeb 20Amp Variable Transformer Auto AC Voltage Regulator Power Supply 2000VA Max 0~130 Volt Output
- Price
- $96.79
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 7y ago

Beleeb Voltage Transformer 5 Amp Auto AC Variable Voltage Regulator 500VAC Max 120VAC Input 0-120V/130VAC Output
- Price
- $58.99
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 7y ago

Variac Variable Transformer - 2000VA 20A 0-130V AC Output All-Copper Coil Low Noise High Safety Red
- Price
- $55.74
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Trending
estimated 90-day click momentum
500VA Adjustable Voltage Transformer 110V Input 0-130V Output AC Voltage Regulator Stabilizer Stepless Variable Power Converter for Household Industrial Laboratory Equipment Voltage Testing
- Price
- $52.30
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 3mo ago

Variable Motor Speed Controller AC 100v-120V 15A 4000W Speed Control Switch Regulator for Router Fan and Polishing Machine - Electronic Voltage Overload Protection and LED Display
- Price
- $21.04
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 6mo ago

Variable Transformer Variac with All Copper Coil for Industrial Equipment
- Price
- $42.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

ZHENGXI Variac Variable Transformer 500W 5 Amp AC Voltage Transformer 0-150 Volt Output with Digital Display
- Price
- $69.41
- Rating
- 3.5/5
- Reviews
- 7
- Age
- 2y ago

Variac Variable Transformer - 2000VA 20A 0-130V AC Output All-Copper Coil Low Noise High Safety Red
- Price
- $55.74
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
500VA Adjustable Voltage Transformer 110V Input 0-130V Output AC Voltage Regulator Stabilizer Stepless Variable Power Converter for Household Industrial Laboratory Equipment Voltage Testing
- Price
- $52.30
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 3mo ago

Variable Transformer Variac with All Copper Coil for Industrial Equipment
- Price
- $42.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Variac Variable Transformer 3000VA 30Amp Variac Transformer with 4 Fuses 110V AC Input 0-130V AC Output Voltage Regulator Power Supply (3000VA)
- Price
- $82.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Variable Motor Speed Controller AC 100v-120V 15A 4000W Speed Control Switch Regulator for Router Fan and Polishing Machine - Electronic Voltage Overload Protection and LED Display
- Price
- $21.04
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 6mo ago

2000VA Variable AC Power Supply Voltage Transformer Voltage Regulator Transformer Converter Auto Variable with LCD Display 110V Input 0-130V Output AC Voltage Stabilizer
- Price
- $98.29
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
11%
- Yaeccc27%
- Beleeb21%
- VEVOR20%
- BeiseYu9%
- Vevitts7%
- matell6%
- Open — no brand owns it (6 brands, 11%)
Demand
Variac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Variac search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- variac45K/yr
- variac variable transformer15K/yr
- variable ac power supply6K/yr
- autotransformer6K/yr
- variable transformer5K/yr
- variac power supply3K/yr
- variac transformer4K/yr
- variable voltage transformer3K/yr
Reviews and returns
What reviews say buyers love and hate about Variac
We read the reviews and the return reasons for every product selling here.
“Right out of the box it did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Variac questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









