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Ups

Maybe

Shoppers spend an estimated $24.9M a year here. But the top 5 brands take 100% of clicks, so Ups is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$24.9M/yr5.1M searches / yr
90-day growth
+1.1%search demand this quarter
Competition
59%top-5 click share · 4 brands · 121 sellers

Flapen Score

Ups against its category

The dotted line is the Electronics average. Past it, Ups is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ups market on Amazon at a glance

Shoppers on Amazon United States searched for Ups 5.1M times last year and spent an estimated $24.9M. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.9M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
3.9%
Market size, estimated
$24.9Ma year
Peak month
July1.6× the quietest month
Top search term
ups1.3M searches a year

02 · Price

A sale here is worth $127.27.

Listings sell for $127.27 on average, from $48.22 to $270.64. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $127.27 that is $1.6M to $1.9M a year per listing.

Average price
$127.27above the $15 to $100 sweet spot
Price range
$48.22–$270.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
$1.6M–$1.9M
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Uninterruptible Power Supply (UPS). It carries 8,747 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Uninterruptible Power Supply (UPS)
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
8,747per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 234%
  • Brand 314%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Ups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ups1.3M/yr
  • ups battery backup & surge protector781K/yr
  • battery backup620K/yr
  • ups battery backup446K/yr
  • apc battery backup277K/yr
  • computer uninterruptible power supply units205K/yr
  • battery backup surge protector171K/yr
  • apc ups190K/yr
  • uninterruptible power supply156K/yr
  • backup battery power supply150K/yr

Reviews and returns

What reviews say buyers love and hate about Ups

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
1.5%of orders come back
“Does Not Last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ups questions

Answered from the same tracked data.