Is ups profitable to sell on Amazon United States?

The niche generates $24.9M/yr across 18 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the ups niche?

4 brands and 121 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ups?

Top complaints mined from reviews: Durability, Battery Life, Functionality-Overall. The return rate is 1.5%.

When does demand for ups peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the ups niche?

Listings span $48.22–$270.64; the average listing price is $127.27 (sweet spot $15–$100). The average incumbent carries 8,747 reviews — the moat a new listing must climb.

ups

Worth a look

Shows a $24.9M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$24.9M

$24.9M/yr · 5.1M searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$127.27

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Price range

Bad$48.22–$270.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,746.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, ups is a $24.9M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ups market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: $25.5M–$31.8M; units × avg price
Conversion rate: 3.9%
Avg BSR: #50
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

APC46%
CyberPower34%
Amazon Basics14%
GOLDENMATE6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top ups search terms

ups1.3M/yr +12.8%2.2% conv.
ups battery backup & surge protector781K/yr +8.1%4.5% conv.
battery backup620K/yr -8.3%3.5% conv.
ups battery backup446K/yr +3.7%2.8% conv.
apc battery backup277K/yr +2.5%7.1% conv.
computer uninterruptible power supply units205K/yr +2.9%1.3% conv.
battery backup surge protector171K/yr +1.6%6.1% conv.
apc ups190K/yr +1.8%5.1% conv.
uninterruptible power supply156K/yr -1.0%2.7% conv.
backup battery power supply150K/yr -24.3%1.6% conv.

All search terms

Top ups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

APC UPS 600VA/330W UPS Battery Backup for Computer Router NAS BE600M1

APC$82.464.5★29,035 rev

CyberPower CP1500PFCLCD PFC Sinewave UPS Battery Backup and Surge Protector 1500VA/1000W 12 Outlets AVR Mini Tower UL Certified

CyberPower$236.364.6★11,197 rev

APC UPS 1500VA/900W Pro UPS Battery Backup for Office Electronics BX1500M

APC$186.644.5★13,061 rev

CyberPower ST425 Standby UPS Battery Backup and Surge Protector 425VA/260W 8 Outlets Compact UL Certified

CyberPower$59.654.4★5,238 rev

Amazon Basics UPS Battery Backup & Surge Protector 400VA/255W 6 Outlets Uninterruptible Power Supply Small Compact Size Black

Amazon Basics$48.224.2★14,849 rev

Newest

by launch date

GOLDENMATE 1000VA/600W Lithium UPS Battery Backup and Surge Protector Backup Battery Power Supply with LiFePO4 Batteries(153.6 Wh) Sinewave UPS System 10 Years Lifespan 8-Outlets LCD Display

GOLDENMATE$168.78872 rev

1y ago

GOLDENMATE 1000VA/800W Lithium UPS Battery Backup and Surge Protector Backup Battery Power Supply with LiFePO4 Batteries(230.4 Wh) Sinewave UPS System 10 Years Lifespan 8 Outlets LCD Display

GOLDENMATE$194.921,359 rev

2y ago

CyberPower CP1500AVRLCD3 Intelligent LCD UPS Battery Backup 1500VA/900W 12 Outlets 2 USB Ports AVR Mini Tower UL Certified

CyberPower$196.623,370 rev

3y ago

APC UPS 1500VA/900W Pure Sine Wave UPS for Computer Electronics BR1500MS2

APC$270.643,452 rev

5y ago

APC UPS 850VA/450W UPS Battery Backup & Surge Protector for PC Router NAS

APC$126.653,788 rev

6y ago

What buyers say about ups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality”

Value For Money12%

“Great value”

Advertised Vs Actual Product10%

“AS ADVERTISED”

Battery Life10%

“Battery lasts a long time”

Assembly/Installation7%

“Easy setup”

Durability5%

“seems durable”

Connectivity-Overall4%

“Helps me keep a stable connection”

Ease Of Use3%

“Easy to use with plenty of room to plug in”

Functionality-Overall3%

“It keeps everything running smoothly”

Charging2%

“Works great, arrived with a full charge”

What buyers complain about

Durability18%

“Does Not Last”

Battery Life17%

“Short Battery Life”

Functionality-Overall12%

“DOESN'T WORK”

Noise Level7%

“Constant noise”

Charging7%

“Does not hold a charge”

Quality-Overall6%

“Poor quality control”

Value For Money4%

“Not real cheap”

Connectivity-Overall2%

“The USB-A connection is a little odd”

Weight Heavy2%

“The item is very heavy”

Size-Overall2%

“Too small”

Top return reasons

Functionality-Overall14%

Size-Overall13%

Defective Material/Parts11%

Battery Life10%

Charging8%

Noise Level6%

Value For Money5%

Advertised Vs Actual Product5%

Compatibility-Overall4%

Product Condition4%

Common questions

Is ups profitable to sell on Amazon United States?: The niche generates $24.9M/yr across 18 tracked products. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the ups niche?: 4 brands and 121 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ups?: Top complaints mined from reviews: Durability, Battery Life, Functionality-Overall. The return rate is 1.5%.
When does demand for ups peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the ups niche?: Listings span $48.22–$270.64; the average listing price is $127.27 (sweet spot $15–$100). The average incumbent carries 8,747 reviews — the moat a new listing must climb.

ups