Universal Travel Adapter
MaybeShoppers spend an estimated $4.9M a year here. But the products selling today already average 4.7★, so Universal Travel Adapter is a Maybe.
- Flapen Score
- 60 / 100Top 3% of 8,347 Electronics niches · +17 vs the category median of 4360
- Market size
- $4.9M/yr3.3M searches / yr
- 90-day growth
- +22.4%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 31 sellers
Flapen Score
Universal Travel Adapter against its category
The dotted line is the Electronics average. Past it, Universal Travel Adapter is stronger. Inside it, weaker.
Market
The Universal Travel Adapter market on Amazon at a glance
Shoppers on Amazon United States searched for Universal Travel Adapter 3.3M times last year and spent an estimated $4.9M. The top 5 brands take 79% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +22.4%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $4.9Ma year
- Peak month
- June1.4× the quietest month
- Top search term
- universal travel adapter1.0M searches a year
02 · Price
A sale here is worth $19.74.
Listings sell for $19.74 on average, from $6.21 to $46.81. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $19.74 that is $197K to $247K a year per listing.
- Average price
- $19.74inside the $15 to $100 sweet spot
- Price range
- $6.21–$46.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $197K–$247K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #34 within Power Accessories. It carries 4,313 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #34in Power Accessories
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,313per listing
- Listings tracked
- 24
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Universal Travel Adapter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
31
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
15%
- Brand 131%
- Brand 215%
- Brand 313%
- Brand 411%
- Brand 57%
- Brand 67%
- Open — no brand owns it (9 brands, 15%)
Demand
Universal Travel Adapter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Universal Travel Adapter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- universal travel adapter1.0M/yr
- travel adapter633K/yr
- international power adapter554K/yr
- travel adapter worldwide140K/yr
- universal power adapter126K/yr
- travel plug adapter96K/yr
- universal adapter108K/yr
- universal charger114K/yr
- power adapters for international travel74K/yr
- travel power adapter63K/yr
Reviews and returns
What reviews say buyers love and hate about Universal Travel Adapter
We read the reviews and the return reasons for every product selling here.
“Doesnt charge as fast as I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Universal Travel Adapter questions
Answered from the same tracked data.









