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Universal Travel Adapter

Maybe

Shoppers spend an estimated $4.9M a year here. But the products selling today already average 4.7★, so Universal Travel Adapter is a Maybe.

Flapen Score
60
60 / 100
Top 3% of 8,347 Electronics niches · +17 vs the category median of 43
Market size
$4.9M/yr3.3M searches / yr
90-day growth
+22.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 31 sellers

Flapen Score

Universal Travel Adapter against its category

The dotted line is the Electronics average. Past it, Universal Travel Adapter is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Universal Travel Adapter market on Amazon at a glance

Shoppers on Amazon United States searched for Universal Travel Adapter 3.3M times last year and spent an estimated $4.9M. The top 5 brands take 79% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
7.4%
Market size, estimated
$4.9Ma year
Peak month
June1.4× the quietest month
Top search term
universal travel adapter1.0M searches a year

02 · Price

A sale here is worth $19.74.

Listings sell for $19.74 on average, from $6.21 to $46.81. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $19.74 that is $197K to $247K a year per listing.

Average price
$19.74inside the $15 to $100 sweet spot
Price range
$6.21–$46.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
10,000–12,500
Revenue per listing a year
$197K–$247K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #34 within Power Accessories. It carries 4,313 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#34in Power Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,313per listing
Listings tracked
24

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Universal Travel Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

15%

  • Brand 131%
  • Brand 215%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (9 brands, 15%)

Demand

Universal Travel Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Universal Travel Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • universal travel adapter1.0M/yr
  • travel adapter633K/yr
  • international power adapter554K/yr
  • travel adapter worldwide140K/yr
  • universal power adapter126K/yr
  • travel plug adapter96K/yr
  • universal adapter108K/yr
  • universal charger114K/yr
  • power adapters for international travel74K/yr
  • travel power adapter63K/yr

Reviews and returns

What reviews say buyers love and hate about Universal Travel Adapter

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Portability”
11%of negative reviews mention “Charging”
2.4%of orders come back
“Doesnt charge as fast as I expected”
A buyer, on “Charging”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Universal Travel Adapter questions

Answered from the same tracked data.